america – PressAP

Truescope Acquires US Firm Universal Information Services

February 1, 2023

SYDNEY, AU, Feb 1, 2023 - (ACN Newswire via SEAPRWire.com) - Australian media intelligence company, Truescope, has strengthened its position in North America by acquiring leading agency, Universal Information Services (UIS).Todd Murphy, Truescope President, North America & John Croll, Truescope Co-founder and CEOFounded in 2019 and now operating in Singapore, New Zealand, and North America, Truescope is experiencing rapid growth in all markets - a commercial response to the company's advanced SaaS platform, product innovation and experienced people. The acquisition of UIS will immediately welcome many hundreds of clients to the Truescope solution, with the integration of services presently underway.UIS is led by industry authority, Todd Murphy based in Omaha, Nebraska. The competitive media intelligence agency has a rich heritage and proud reputation for its service-first approach, and as a trusted partner to businesses and communication professionals across the United States. Truescope co-founder and CEO, John Croll, said the acquisition was a significant move to accelerate growth in the large US media intelligence market, which he believes has been underserved for some time and is ready to evolve through innovation."Truescope has been active in the US for almost a year and the response we have had to our platform has been overwhelmingly positive" he said. "Todd's leadership, the Universal team's decades long local expertise and loyal client base, coupled with Truescope's technology, will enable us to deliver a powerful and truly unparalleled service that will help better inform communications," said John.Following the departure of Meg Crumbine in late 2022, Todd Murphy will take on the role of Truescope President, North America, effective immediately, with his first strategic priority being to oversee the UIS integration.Todd is enthusiastic about the opportunities ahead for the new alliance saying, "John's vision and ability to build game-changing tech is the perfect alignment for the evolution of not only Universal's clients but the media intelligence industry, broadly. I'm thrilled to be leading the company and delivering a truly superior service never before seen," he said.Migration of UIS clients to the Truescope platform is currently underway, with the merger of the UIS brand and business to Truescope to take place over the coming months.For media information or to interview John Croll and/or Todd Murphy, contact:Shelley Hammond | shelley@oneroofagency.com.au | +61 427 547 898About TruescopeTruescope was founded in Australia to better inform communications. Our people and technology deliver real-time, actionable media intelligence and information to clients across Asia, New Zealand, and the United States. Visit www.truescope.com for more. Copyright 2023 ACN Newswire. All rights reserved. (via SEAPRWire)

Hypebeast expands its presence in Latin America

December 8, 2022

HONG KONG, Dec 8, 2022 - (ACN Newswire via SEAPRWire.com) - Hypebeast, a leading online destination for men's contemporary fashion and culture, announces the launch of its social media channel, Hypebeast Latin America (@hypebeastlatam), on Instagram today. Connecting with cultural enthusiasts in the Spanish language, the platform merges global compelling stories with exclusive contents dedicated to its Latin American followers, and will focus on uncovering the latest culturally-relevant news and developments on fashion, art, music, design, lifestyle and more. Bridging the universe of cultural discovery and connection, the Hypebeast Latin America Instagram account is backed by a dedicated team focused on uncovering future emerging cultural trends, as well as highly curated Latin American specific topics, such as interviews and spotlights on local artists and fashion brands. With over 32.4 million social media followers under Hypemedia, the expansion of Hypebeast's presence in Latin America opens up an opportunity to connect and engage to a wider and new audience. "We are excited to launch Hypebeast Latin America, an expansion of our media portfolio dedicated to culturally curious readers in the region. Latin America is a thriving cultural hub, and we have seen steady increase in user growth on our platforms from this region; our presence in Latin America will enable us to further expand our user growth through trusted content across diverse lifestyle categories," Arby Li, Vice President of Content Strategy at Hypebeast Group."Launching Hypebeast in Latin America has been a key part of our global expansion journey. The community in Latin America is connected to global trends and has a strong local identity; the opportunity to build incredible stories with brands, cultural enthusiasts, tastemakers and artists is endless. We look forward to growing our community here in the region," says Huan Nguyen, Chief Revenue Officer at Hypebeast Group.Hypebeast is the flagship platform under Hypemedia that showcases the latest in fashion, art, design and culture. Operating in over 15 markets worldwide and available in 9 languages, the media platform has recently expanded its presence in Brazil in February. About HypebeastFounded in 2005, Hypebeast is now a leading platform for men's contemporary fashion and culture. With a dedicated team focused on the evolution of culture through visual inspirations and the provision of knowledge, Hypebeast's devotion to discovery has made it one of the premier online destinations for editorially-driven commerce and news. Currently operating in over 15 markets, readers can stay up to date with the latest culturally-relevant news and developments on fashion, art, music, design, lifestyle and more. For more information, visit Hypebeast.com. Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)