Apps like Tinder are changing from dating tools to party places as more people enjoy the single life ACN Newswire

Apps like Tinder are changing from dating tools to party places as more people enjoy the single life

HONG KONG, Jan 22, 2023 - (ACN Newswire via SEAPRWire.com) - "Being consciously single" is not a new term. Over the past few years, especially during the pandemic, it has become a trend to enjoy staying single.According to a study by Bumble, a dating app where women are dominant, 53% of respondents said that it is "actually OK" to be partnerless. Instead of searching in dating apps aimlessly, people are more inclined to live with elegance and confidence before meeting the right person. Another survey also shows that 83% of women are content to wait until finding their Mr. Right. In other words, people are more cautious about dating and building a relationship.Despite this, humans' desire for social connection will never wane for we are social animals, and consequently, this creates a breakthrough point from which social networking apps can adapt to users' shifting demands.Dating apps like Tinder are actively incorporating interactive and immersive features to attract users to congregate. Beyond such conventional products, fashionable social apps launched by companies such as Newborn Town and Hyperconnect, offering various audio- and video-based features for online-party and friend-making, have become companions in users' leisure time. Meanwhile, IMVU and similar social apps, derived from the concept of metaverse, allow users to interact in virtual scenarios with a virtual avatar and to join real parties without leaving home.It can be said that social apps are evolving from a dating tool for two to a gathering place for all.1. Tinder starts to "Explore"In September 2021, Tinder launched "Explore" to diversify social networking experiences. Explore has been providing multiple interactive modes and features at the very beginning, including Hot Takes, Vibes and Swipe Night. Aside from many subsequent innovative explorations, it has recently introduced a Festival Mode. With these new features, Tinder becomes more of an entertaining and companionable app than a simple tool in which users can swipe left or right. Users can also filter out more accurate interest tags by these activities and thus meet like-minded intimates.A few days ago, Tinder released a user trend report for 2022 on its website, subtitled Dating Games are Dead in 2022 said Young Singles. As stated in the report, Tinder saw a 49% increase in members adding the phrase "situationship" to their bios in 2022. In other words, rather than being a tool for looking for a partner, Tinder offers a variety of social networking activities for young people to identify compatible relationships that can progress naturally without being defined purposively.Match Group, the parent firm of Tinder, revealed in June 2021 that it had acquired Hyperconnect successfully, a leading social discovery and video technology company from Korea. According to Match Group, they are going to develop their products with Hyperconnect's expertise in the video industry. It is conceivable that social apps like Tinder will update more video functions to broaden interactive experiences for members.2. New genes of emerging social appsUnlike traditional dating apps that cater to new trends by function adjustments, social products emerged recently no longer focus on date matching, but appear in front of global users with genes of partying and companionship.MICO, a live-streaming video social app, has gained popularity in MENA, Southeast Asia, Japan, South Korea and North America over the past year or so. This app has a ton of features, including the ability for users to do or watch live streaming, make video calls or text chats with their friends or anybody they are into, and even play mini-games while chatting.Similar to TikTok, content creators in MICO attract fans with their talent and charm, then, as a result of sharing interests, a social network centred on the creator is established. According to MICO, its users are incredibly loyal, social networks in the app can accompany users for a very long time, and meeting and having fun with friends through MICO has become a daily ritual for many.Behind MICO is Newborn Town, a global company with audio and video social networking as its core business. Aside from MICO, there is a voice-based social product by Newborn Town called YoHo, as well. YoHo, in contrast to MICO, concentrates on the MENA market and is also experiencing strong growth in Southeast Asia. That is mainly because in these regions where religious norms and culture are more conservative, voice socialization is more user-adaptable than video socialization that necessitates revealing one's face.There are many voice rooms with different themes in YoHo, so users can chat with strangers in whichever room they like or set up a room with their friends. These voice rooms, accommodating as many as hundreds of speakers or as few as two or three, have developed into hubs for users to socialize, make friends and share information.3. A virtual social paradise in metaverseOver the past year or so, the metaverse concept has taken over the world. Even Facebook, a well-known social media company, has become Meta. Socialization is an indispensable element of metaverse. Then, as metaverse is getting well-known, an increasing number of social apps with metaverse are showing up in app stores, making socialization more imaginative.In a social app called IMVU, more than one million people visit it and spend an average of 55 minutes per day. These users customize their avatars, share experiences, shop, hang out at cool parties, and even earn real money creating virtual products on IMVU. Currently, IMVU provides more than 60 million virtual props, from clothing to different accessories, with which users can personalize their virtual avatar to fully express their individual style. In addition, users can also tailor their chat rooms, host, or join parties in various virtual scenarios, and interact with others with exclusive dynamic.IMVU stated in late 2022 that it would unveil Limited Edition NFTs. NFTs will more incentivize creators of virtual goods and complete IMVU's metaverse. After looking into IMVU and other equivalent products, we may already get a glimpse of the future of social networking and even the ultimate form of the internet. These apps are no longer just a place for users seeking a romantic relationship, instead, they have evolved into a platform for one to infinitely connect with others without space-time constrains, and to engage in actual social interactions in a virtual world.Socialization, as a rigid demand of humans, has never changed, but social scenes and forms are continually evolving to meet users' requirements. Today, online dating services, which have been available for almost 30 years, are being different as a result of the fact that young people are no longer addicted to fast-food dating and relationships.Nowadays, these services place a greater emphasis on giving users the chance to showcase their special traits and meet close friends, realizing immersive online social experiences, forming permanent spiritual companionship, and building a kind of paradise for various virtual parties.For further information, please contact: PEANUT MEDIA LIMITED Direct Line: +86-755-61619798 x8210 Email: hswh.project@czgmcn.com Copyright 2023 ACN Newswire. All rights reserved. (via SEAPRWire)
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ShineGlobal Social Networking Market Report 2022: ByteDance, Match Group, Newborn Town & More Lead Industry Trends ACN Newswire

ShineGlobal Social Networking Market Report 2022: ByteDance, Match Group, Newborn Town & More Lead Industry Trends

HONG KONG, Jan 17, 2023 - (ACN Newswire via SEAPRWire.com) - Social networking establishes the connection and interaction between people. Entering the Internet era, social networking products bring everyone closer to each other. For Internet companies, social networking products are closest to people and can build an infinite commercialization derivative space based on the relationship chain, which is why this business looks both sexy and real. Recently, ShineGlobal, a global industry think tank, released the "Global Audio and Video Social Networking Market Report 2022" which provides a detailed overview of the global audio and video social networking market size, market segmentation in 2022, and the industry development trends in 2023. After the epidemic, audio and video social networking has undoubtedly become the most popular product format in the sector, and more and more developers are eager to have a try. In addition to TikTok, a short-video app that has successfully achieved globalization in recent years, audio and video social apps such as Match Group's Azar, Joyy's Bigo Live, and NewbornTown's MICO have gradually become the main force of globalization. 1. Audio and Video Social Networking Has Become the "Rigid Demand" for Users Around the World In 2022, although our offline activities gradually restored, the online life is still a major trend, and people continue to migrate their life scenes from offline to online. Social networking, as an indispensable part of people's daily life, has maintained a rapid growth. Currently, most social networking products on the market have incorporated audio or video features with strong immersion, making users, especially the young, more dependent on these products. According to Frost & Sullivan's forecast, the global social media market size is expected to grow at a CAGR of 15.1% from 2021 to 2024, with a CAGR of 27.6% for video social market size and 25.8% for audio social market size. The growth rate of audio and video social far exceeds the overall growth rate of online social market. It is expected that by 2024, the overall size of the global social media market will reach US$300 billion, of which the audio and video social market size is US$181.3 billion. Video social is expected to reach US$128.7 billion, accounting for 42.8%; audio social is expected to reach US$52.6 billion, accounting for 17.5%. Currently, the normalization of the epidemic has driven a high increase in users' time spent on social media in almost every country and region. In social apps, there is an average of 325% year-over-year growth in usage time per user. This trend is also reflected in the number of downloads. According to Branch, downloads of social apps saw rapid growth at the beginning of the outbreak, and maintained a stable trend afterwards. In terms of market performance, global audio and video social app downloads are mainly from countries such as India, the US, Brazil, and Indonesia, while users from countries in the Middle East, Africa, and other emerging markets are embracing audio and video social products most rapidly. In addition, the Report lists in detail the mega apps and established apps in each segment of the audio and video social networking, as well as products that have achieved rapid growth since 2022. For example, in "Sociality + Live streaming", Bigo Live and MICO are at the top. In "Sociality + Voice Call", Litmatch has grown rapidly in the past year, and its cumulative downloads exceeded 45 million in the first 10 months of 2022. In "Sociality + Game", WePlay is recognized as the product that has rapidly captured the hearts of young users in many markets around the world in the past year.2. ByteDance, Match Group, NewbornTown and Joyy Group Have Stepped Out of Various Successful Routes It's easy to get a social app to gain the favor of a group of people, but it's tough to get it popular in multiple countries around the world and become an integral part of their social entertainment lives. Gaining a firm foothold in multiple regions and developing into a global social product cannot be achieved without innovative product ideas and mature operation methods. ByteDance, Match Group, NewbornTown, and Joyy Group have been able to stand out from the fierce competition by putting on unique "armor" for their products. ByteDance: Copying + Localization We can say, the most successful global social product in recent years is TikTok. In the harsh international environment, its global monthly active users exceed 1.5 billion, making it not only the fifth largest social app in the world, but also overturn the landscape of online video social networking. In the US and UK, the average monthly usage time of the app has exceeded that of YouTube, affecting the entire mobile ecological landscape and stimulating the rise of a number of short-video platforms, such as India's MX TakaTak and Moj, both of which were ranked in the top 10 apps with breakthrough in downloads by data.ai. Today, ByteDance has made TikTok a threat to YouTube, Snapchat and Instagram. TikTok has leveraged some of the strategies that have proven successful in China. Previously, Douyin, the Chinese version of TikTok, gained traction by using "hashtag challenges," such as its partnership with Haidilao Hot Pot to call on users to create their own hot pot recipes. Such regular region-specific events proved to be a sustainable strategy for user growth. In the US, TikTok partnered with famous American host Jimmy Fallon's hit show to launch the "#TumbleweedChallenge", which brought TikTok great exposure. In terms of market selection, the first phase of TikTok's globalization layout chose to be in Japan, South Korea and Southeast Asia. Zhang Yiming, the founder of ByteDance, believes that Japan is a market where overseas products are not accepted easily, so Japan can be a litmus test for globalization to some extent. If Japanese users can accept a product, then users in Southeast Asia and other Asian countries can also accept it. In August 2017, TikTok landed in Japan and set up its first overseas office there. In just three months, TikTok reached the first place in the list of free apps in App Store in Japan, and then topped the same list in Thailand in January 2018. Subsequently, TikTok could be found in the top 10 most-downloaded apps in many Southeast Asian countries. Then, TikTok directly began to expand into the North American market, and gradually expanded from North America to other markets. TikTok's success is also based on its understanding of local users. ByteDance has adopted a polycentric-oriented strategy when expanding to different markets at the same time. The reason is obvious: The algorithm-driven product model is applicable and standard, but video content is not, so ByteDance set up subsidiaries in different countries to make TikTok better localized and launched different versions of TikTok to users. NewbornTown: Brand Marketing Based on Local ConditionsNewbornTown also made localized development as its competitive advantage. It has been on the road to globalization since 2013 and has built a mature and replicable system for globalized operations, enabling its products to land quickly in key markets and grow efficiently with localization. In the past year, the company has further rooted itself in regional markets and continued to deepen its localized operations. To expand its brand presence in different countries and regions, and to make users not feel that they are using a foreign product, MICO, NewbornTown's live-streaming social app, is conducting brand marketing campaigns in different markets to suit local cultures and customs. In the US, MICO provided a platform for local rap fans to show themselves, shooting music videos for contest winners; in Japan, MICO held joint events with local soccer clubs; in Thailand and Vietnam, MICO joined hands with famous local musicians to create theme songs and shoot music videos, which have created a wave of discussion in local social media; in the Middle East, MICO held industry media gatherings and creators' conferences, to promote a positive perception of the online social entertainment industry in the local community, and promote the development of the industry in the Middle East. Today, MICO is the head live-streaming social product in the Middle East and Southeast Asia, and is rapidly expanding in North America, Japan and South Korea. Through a mature and replicable globalized operation system, NewbornTown's customer acquisition efficiency and operation efficiency have been continuously improved, and it has surged in the global social market. Match Group: Acquisition After Acquisition Match Group, a global dating giant, is the parent company of Tinder. After launching Tinder in 2012, Match Group has acquired a number of dating apps such as Meetic, Plenty of Fish and Hinge. In 2021, Match Group acquired Hyperconnect, a Korean social media company, for US$1.73 billion, which was Match Group's largest acquisition to date. Hyperconnect's core product is Azar, which has grown to become the highest-grossing one-on-one video social app in the world. According to Match Group's CEO Shar Duby, 75% of Hyperconnect's revenue and users come from Asia, just to complete Match Group's regional strategic footprint. In addition to complementing the markets, Match Group is also looking at its "live video" technology. Previously, Match Group's apps were still based on profile matching and swipe-matching, and this acquisition may be more of a complement of product type. It can be said that Match Group is a dating company that grew up by self-operation and acquisition at the same time. Through self-development + acquisition along the way, Match Group is now a huge dating empire with dozens of dating products such as Tinder, Match, Hinge, Meetic, OkCupid, Pairs, Plenty Of Fish, OurTime, Azar, The League, and others.Joyy Group: Cost Reducing and Efficiency Enhancement, Back to the Essence of Business In the midst of the overall global economic downturn and the decline in users and revenue of online products, the audio and video social industry continues to grow. However, in 2022, the user growth rate of many audio and video social products declined, and one of the reasons for this phenomenon is that many companies cut costs and increased efficiency, greatly reducing their investment in marketing. In this regard, several practitioners expressed the same view. Most of them believe that in 2022 many social companies reduced costs and increased efficiency, returning to the essence of business. The person in charge of an audio technology service provider said that since the last year, with the increasing cost of customer acquisition, many products have shifted from the pursuit of user growth to the pursuit of revenue generated by users, focusing more on cash flow. Take BIGO, the global business of Joyy Group, as an example, in the second quarter of 2021, BIGO's revenue reached US$598 million, with total costs + expenses of US$570 million and adjusted net profit of US$19.44 million, an adjusted net margin of 3.3%. In the second quarter of 2022, BIGO's revenue reached US$503 million, with total costs + expenses of US$445 million. However, its adjusted net profit reached US$86.3 million, with an adjusted net margin of 17.2%. It is widely believed that cost reduction and efficiency enhancement is one of the reasons for the steady growth of BIGO's earnings. To conclude, many social industry practitioners believe that the product format of "Sociality + X" and products focusing on a certain vertical group will have more opportunities for development, and it will be difficult to see the competitive pattern of one single player getting dominance. We still believe that there will be a lot of globalized social products in the future, and we are all looking forward to the birth of the next "TikTok".For further information, please contact:PEANUT MEDIA LIMITED Direct Line: +86-755-61619798 x8210 Email: hswh.project@czgmcn.com Copyright 2023 ACN Newswire. All rights reserved. (via SEAPRWire)
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Pharmaron: Fulfilling the “Green” and “Low-carbon” Mission and Striving to Improve Sustainability ACN Newswire

Pharmaron: Fulfilling the “Green” and “Low-carbon” Mission and Striving to Improve Sustainability

HONG KONG, Dec 20, 2022 - (ACN Newswire via SEAPRWire.com) - Pharmaron (Stock Code: 300759.SZ/3759.HK) is a premier R&D service provider for the life sciences industry. Founded in 2004, Pharmaron has invested in its people and facilities and established a broad spectrum of research, development and manufacturing service capabilities throughout the entire drug discovery, preclinical and clinical development process across multiple therapeutic modalities, including small molecules, biologics and CGT products. With around 17,000 employees, and operations in China, U.S., and U.K., Pharmaron has an excellent track record in the delivery of R&D solutions to its partners in North America, Europe, Japan and China."Green" and "low carbon" have remained the keywords along Pharmaron's development. Pharmaron set it's first five-year environmental targets in 2016 and achieved reduction of water consumption and the energy consumption per RMB10,000 of output value by 25% and 20% in 2020, respectively, which showed solid results in energy savings and emissions reduction. In 2021, Pharmaron further developed the 2021-2025 Environmental Targets based on the characteristics of its industry and align with the United Nations (UN)'s advocacy for climate action, as well as the peak carbon emissions and carbon neutrality targets of the countries where it operates. Pharmaron will continue to taking concrete actions toward the targets and further improve its environmental management system, resource savings exercises, waste & pollutant reduction effort, and green facility upgrades. Moreover, Pharmaron will continuously promoting green chemistry practices and establishing more suitable and efficient processes to reduce waste and pollutants.At the corporate level, Pharmaron incorporated ESG governance into the overall corporate governance and operations and is committed to continuously improving its ESG governance and management systems through updating the policies and systems, initiating targeted campaigns, increasing operational transparency, etc. According to its 2021 Environmental, Social and Governance Report, as the global COVID-19 pandemic continued, Pharmaron's team continues to be guided by its mission "to support its partners' success in discovery, development and commercialization of innovative medicines" and continue to develop its fully integrated end-to-end clinical service platform. Pharmaron built a three-tiered ESG governance with clear responsibilities to ensure the effective implementation of its ESG strategies. In addition, Pharmaron place high emphasis on interactions and alignment of priorities with stakeholders on various ESG topics, through regular questionnaire surveys and interviews, to better address the expectations of different stakeholders.Pharmaron provides its customers with high-quality, high value-added services and novel solutions. Its quality assurance system seamlessly manages the entire product lifecycle from customer acceptance through raw material procurement, R&D service execution, and quality inspection onto R&D product delivery and more; its complete set of information security management strategies served to protect information security and ensure the confidentiality, integrity, and availability of the information assets; its five-level intellectual property rights (IPR) protection system consisting of "Management Safeguard, Policy Safeguard, Legal Document Safeguard, Training Safeguard, and Technical Safeguard" was effective in delivering reinforced IPR protection. It remained committed to the "Honesty, Credibility, Mutual Benefit and Win-Win" principles when engaging with its suppliers. It managed and controlled environmental and social risks in the supply chain relating to core issues, such as business integrity, business information security, supply chain labor rights, and supply chain environmental protection. It implemented transparent procurement to maintain a fair environment for its prospective suppliers.The research and development of new medicines are fundamental to human health and wellness. In the coming year, Pharmaron will, as always, fulfill its responsibilities for all stakeholders including the society, environment, investors/shareholders, employees, customers, supply chain, etc. It will follow its ESG commitments to being green, sustainable and transparent as well as strive to continuously improve economic, environmental and social sustainability. Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
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Minister of Social Affairs Conveys Strong Commitment and Real Steps for Indonesia to Fulfill the Rights of Persons with Disabilities ACN Newswire

Minister of Social Affairs Conveys Strong Commitment and Real Steps for Indonesia to Fulfill the Rights of Persons with Disabilities

JAKARTA, Oct 20, 2022 - (ACN Newswire via SEAPRWire.com) - The High-Level Intergovermental Meeting on the Final Review of the Asian and Pacific Decade of Persons with Disabilities (HLIGM-FRPD), has started this morning at Fairmont Hotel, Jakarta, Wednesday (19/10). The meeting took place hybrid from 19 to 21 October, and attended by 53 member states of the United Nations of Economic and Social Commission for Asia and the Pacific (UNESCAP) and 9 associated members.Representing the President of the Republic of Indonesia Joko Widodo, the Coordinating Minister for Human Development and Culture Muhadjir Effendy was present to open the meeting officially. In his speech, Muhadjir emphasized the commitment and strong support of Indonesian government in fulfilling and protecting the rights of persons with disabilities. "This can be seen in the implementation of policies and programs related to the persons with disabilities," said Muhadjir Effendy.On her keynote speech, Executive Secretary of UNESCAP and Under Secretary General of the UN, Armida Salsiah Alisjahbana expressed her appreciation to Indonesian government for organizing this event, especially for the Minister of Social Affairs Tri Rismaharini.Armida stated that the aims of this conference were to review, assess the progress of the Incheon strategy implementation, after 10 years. The second, to build on the commitment of ESCAP members to improve accessibility for persons with disabilities, including access to inclusive public transportation and social rehabilitation efforts that have been carried out.The third aim is to make some recommendations of future plans that mark the 4th decade of 2023 to 2032 which will be formulated as the Jakarta Declaration.On the same occasion, Social Affairs Minister Risma delivered a country statement, emphasizing that Indonesian government has taken concrete steps in fulfilling and protecting disability rights, as evidenced by the issuance of Law No. 8/2016 on Persons with Disabilities."With this provision, it marks an important movement in Indonesia from placing persons with disabilities as objects of assistance recipients, to becoming subjects who have rights and are actively involved in making decisions related to their own needs," said the Minister of Social Affairs.Implementation and Evaluation of Respect, Protection and Fulfillment of the Rights of Persons with Disabilities at the national and regional levels, the government also prioritizes persons with disabilities in a policy for a period of 25 years or known as the National Master Plan for Persons with Disabilities, followed by the National Action Plan on Human Rights.Government Regulation 70 of 2019 on planning, implementation and evaluation of respect, protection and fulfillment of the rights of persons with disabilities."Recently, Indonesia also passed Law No. 12 of 2022 on the Crime of Sexual Violence as legal protection for women and children from all forms of sexual violence with a 1/3 heavier penalty if the victim is a person with a disability," said Risma.To further empower and protect persons with disabilities and create an inclusive society, Indonesia launched Indonesia Visualize, Indonesia Hear, and Indonesia Take Steps programs. "Through these programs, accessibility and mobility tools are distributed and cataract surgery and physical therapy are carried out by campaigns to raise awareness in inclusion and capacity building," said Minister Risma.In 2021, the Ministry of Social Affairs has distributed 6,581 units of assistive devices, consisting of 757 units of electric wheelchairs, 354 units of commercial tricycle motorbikes, 5,420 units of adaptive sticks, and 50 units of blind water sensors. "Meanwhile, in 2022, it is targeted that 10,000 aid tools can be distributed," added the Minister.The Government of Indonesia is also increasing its commitment through patented innovations and assistive technology technologies such as the Smart Blind Stick, and incorporating the values of gender equality, disability, and social inclusion (GEDSI) into its universal designs.In her statement, the Minister of Social Affairs also emphasized Indonesia's commitment and concrete steps in overcoming stocks. In response to the high prevalence of stocks for persons with disabilities, several efforts have been made, including enforcing laws that prohibit stocks and educating families and communities.To protect persons with disabilities from the COVID 19 pandemic, the government launched protection programs such as Family Hope Program (PKH), Conditional Cash Assistance, ATENSI program, food assistance, health insurance, house renovation for the elderly with disabilities and other inclusive social assistance.Protection against natural disasters, the government formulates regulations on Disaster Risk Reduction (DRR) that are inclusive at the national and regional levels. "Some of the best practices of disability-inclusive DRR can be seen from Disaster Preparedness Village and Disaster Resilient Village Program, which involves persons with disabilities as disaster volunteers such as Difagana (Disaster Voluntary Workers with Disabilities) and the formulation of technical guidelines for disaster management in sign language for the deaf," said Social Affairs Minister Tri Rismaharini.To increase economic independence, Indonesia strengthens skills development, entrepreneurship training and provides accessibility/mobility tools needed by persons with disabilities to carry out their entrepreneurial activities."In addition, access to employment opportunities is also enhanced through the Inclusive Public-Private Partnership. It is proven that there has been an increase in income from social-inclusive entrepreneurial activities for persons with disabilities," she said.Indonesia recognizes that there are still a lot of work to do. Next, it will focus on improving the monitoring and evaluation of measurable-based policies and programs, roadmaps to adaptive social protection, more accountable disaggregated data, meaningful participation of persons with disabilities in DRR and economic empowerment, and global partnerships in humanitarian nexuses.Website: https://kemensos.go.id/Facebook: Kementerian Sosial RIIG: @kemensosriTwitter: @kemensosriTikTok: @kemensosriYoutube: Kemensos RI Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
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Newborn Town releases its 2022 Interim Results; Breakthrough in core social networking business, accelerated diversified growth ACN Newswire

Newborn Town releases its 2022 Interim Results; Breakthrough in core social networking business, accelerated diversified growth

HONG KONG, Aug 30, 2022 - (ACN Newswire via SEAPRWire.com) - On August 25, Newborn Town Inc. (9911.HK) released its 2022 interim results. For the half ended June 30, the Company's total revenue reached RMB 1,374 million, up 32.3% YoY; adjusted EBITDA reached RMB 210 million, up 19.5% YoY; profit attributable to the owner of the Company reached RMB 83 million, up 121.3% YoY.The Company's successful model of social networking business continues to be replicated around the world. Its social networking revenue reached RMB 1,266 million, a growth of 52.4% YoY, indicating a steady breakthrough in the core business. At the same time, with the smooth progress of refined games, the Company's revenue from its innovative businesses totaled RMB 108 million, a rise of 91.7% compared to H2 2021, marking an accelerated diversified development.- 'Replication in Products' + 'Replication in Markets' showing social networking products spread globallyNewborn Town has long focused on global open social networking, and has built an audio and video social networking product matrix, including MICO, an open social platform, YoHo, an audio-based social product, and Yumy, a video-matching social product. As of June 30, the Company's social products had accumulated 419 million downloads. Average MAUs (monthly active users) in the second quarter reached 23.09 million, representing an increase of 27% YoY.With years of experience in exploring global markets as well as audio and video technology, Newborn Town has distilled a "replicable" model for its social networking business.In terms of the products, the Company has accumulated successful experiences and applied those to new products, so as to promote fast growth and to expand their commercialization space. For instance, launched last year, Yumy has seen gross profit and become one of the top 10 best-selling social networking apps in 50 countries/regions after continuous optimization of its business model. It is a typical case of "Replication in Products".In terms of markets, Newborn Town landed in new markets rapidly while consolidating its leading position in the markets where the Company has established a competitive edge. By now, YoHo, the product which started from the MENA region, has been successfully replicated in the market of pan-Southeast Asia. In the first half of the year, revenue from Non-MENA regions accounted for nearly 40% of YoHo's overall revenue, which proved significant to increase YoHo's revenue by more than 70% YoY.Through 'Replication in Products' + 'Replication in Markets', Newborn Town found equal success in replicating its proven model of a single product to multiple products, and its success in a single market to multiple markets. The Company will keep developing mega-apps to cover global markets in more directions to realize strong and promising growth.- Diversified growth accelerated as games show impressive monetization potentialIn addition to the social networking business, the Company also made important breakthroughs in its innovative businesses that consists mainly of games in the first half of the year. The loss from the game business has narrowed significantly, which was one of the major reasons for the doubled profit attributable to the owner of the Company.Specifically, products of the Company's Merge game series, "Mergeland - Animal Adventure" and "Mergeland - Alice's Adventure" were formally launched in April and June respectively. The series received rapidly increasing downloads and revenue after launch, and has become one of the top 10 best-sellers in the categories of puzzle and casual games in seven countries.Bubble Shooter Star, another refined game by Newborn Town, also has good performance as indicated by the figures (e.g.: retention on the 30th day is above 15%) after it was launched at the beginning of this year. The game has shown great monetization potential as at present, its monthly revenue has reached the USD 1 million level.In the second half of the year, further efforts will be made to promote the game experience, the user volume, and the monetization of the three games, so as to solidify the innovative businesses as a new point for growth. What's more, the Company's Metaverse layout has been further enriched. In the first half of the year, it built partnerships with leading virtual technology companies to explore the creation of digital virtual characters, the construction of virtual scenes, the empowerment of AI virtual technology and other aspects. It also invested in Shi Mi Network, a smart wearable devices manufacturer, to take the "portal" of the Metaverse and accelerate the deep integration of the Company's social products with the Metaverse.Big progresses of the innovative businesses have further accelerated the diversified growth of the Company, and the second growth curve is becoming clearer.- Consolidated advantages and extended borders to keep high-quality developmentThe Company's commitment to R&D is a precondition for its performance breakthroughs. In the first half of the year, the Company's R&D expenses were RMB 91 million, up 69.6% YoY. As of June 30, the Company's R&D team expanded by 30.6% compared with December 31 2021. At the same time, through continuous cost optimization efforts, the Company's selling and marketing expenses in the first half totaled RMB 199 million, down 31.8% YoY.On the other hand, the Company has persisted in localized operations to pursue Longtermism. It conducts in-depth operations and brand building efforts based on the understanding and respect of local cultures, and tries to integrate into the local industry and social development through industry media gathering and public welfare charities.In the first half of the year, MICO released a theme song MV for Thailand, which was created and performed by a well-known local band. The song has been played for more than 90 million times due to its lively style catering to the local youth. It became a hit on local social media in a short time and aroused a boom of dance imitations that made the relaxed and cheerful style of the Company's social products rooted in the hearts of local users.In the MENA market which the Company has deeply explored, Newborn Town, as a leading social networking company in the local market, held an industry media gathering of more than 20 local media. It helped the local market to establish a positive understanding about online social entertainment while promoting the development of the industry in the region.With the continuous increase of R&D investment and the further promotion of localized operation, the Company's technology and operation middle platforms have become increasingly mature. Jointly, these strengths favored the Company in promoting the rapid upgrading of its social products in terms of user experience, market expansion and content distribution, and further accelerating the development of its social networking business. In the future, Newborn Town will continue to enrich its product matrix, expand its market layout, optimize its operating efficiency, and explore diversified development opportunities to extend its boundaries. The Company will accelerate its progress towards the goal of "becoming the largest global open social networking platform". For further information, please contact:PEANUT MEDIA LIMITEDDirect Line: 0755-61619798+8210Email: hswh.project@czgmcn.com Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
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Inkeverse 2022 Interim Results Announcement ACN Newswire

Inkeverse 2022 Interim Results Announcement

HONG KONG, Aug 29, 2022 - (ACN Newswire via SEAPRWire.com) - Inkeverse Group Limited ("Inkeverse" or the "Group"; stock code: 3700.HK) has announced its interim results for the six months ended 30 June 2022 (the "Reporting Period").In the first half of 2022, the Group continued to intensify its expansion in the interactive entertainment and social networking sector while enriching its business scenarios to boost operational efficiency. Through its strategy of profiting from a diversified matrix, the Group realized total revenue of RMB4.0 billion. Supported by stable revenue, Excluding the impact of share-based non-cash compensation expenses and goodwill impairment losses, the Group recorded an adjusted net profit of RMB402 million, a year-on-year increase of 150.8%. The Group's gross profit increased by 22.8% to approximately RMB17.3 billion, and the gross profit margin also increased to 42.6% from 34.9% in the same period last year, primarily due to an increase in the proportion of revenue from products under revenue-sharing businesses with high gross profit and the optimization of the revenue-sharing structure.In particular, revenue from social networking products accounted for 69.6% of total revenue. Revenue from live streaming products and dating products accounted for 22.2% and 5.5% of total revenue respectively. The encouraging performance of these products demonstrated the effectiveness of the Group's development strategies, which will help drive future growth.Mr. Feng Yousheng, Chairman and Chief Executive Officer of the Group, said, "In the first half of 2022, although affected by the macroeconomic environment and short-term epidemic resurgence, we continued to refine our technologies through innovation and maintained stable and sound cash flow which provided strong support for further business expansion. Entering the new era of Web 3.0, we have drawn on our extensive operating experience and social network to continuously acquire new technologies. In June 2022, we upgraded our brand, changing its name to Inkeverse Group Limited, and announcing our entry into the metaverse market. We are poised to seize the new growth opportunities presented by the times and the industry, and strive to bring better returns to our shareholders."Business ReviewContinuous development in live streamingLooking at the development of live streaming thus far, it is no longer a tool in a single scenario, but a strong pillar of support facilitating the growth of other business sectors. The new metaverse era has driven the development of virtual reality and other advanced technologies. As the Group's most mature product, "Inke" APP has innovated the traditional live streaming model with new technology. In May 2022, the Group launched "Panoramic Karaoke", an immersive KTV function which integrates a 3D space with virtual images, creating a variety of new live streaming scenarios and continuing to empower more business segments to realize higher business value. Refined social networking operationThe Group continued to refine the management of its existing social networking products and polished its business model, and also actively explored more diversified scenarios to keep abreast of new market trends. With social networking at the core, the Group has built a diversified product portfolio with multiple scenarios for people of different social circles, ages, geographical backgrounds, and interests, laying a solid foundation for the Group's product development with the continuous launch of new and iterative products. In addition, the Group has been actively exploring the new ecology of metaverse social networking. Its diversified models have also helped improve the profitability of the social networking sector.Increased dating match efficiencyThe Group maintained its market acumen and developed an innovative matching and dating model. By continuously optimizing the user matching strategy, the rapid penetration of the "Cloud Matching" model has completely improved the issue of "unmatched dating information". The Group has established its position as a leader in the online dating industry with its professional and extensive product operations and user services. In addition to providing professional relationship guidance, "Matchmakers," has created tens of thousands of jobs in the markets of lower-tier cities and facilitated more than 25 million dating matches. In May 2022, the Group launched "Love Planet" for lovers to create a new ecology for romantic social networking. By reaching male and female users of different ages in different regions, the satisfaction and influence of our brand have been furthered enhanced.Rapid growth of middle platform valueWith the diversification of business development, the value of the Group's middle platform has grown at an accelerated pace. In addition to stepping up investment in the metaverse, Web 3.0 and other cutting edge technologies, the Group constructed an efficient and intelligent data input system for the overseas market, upgraded the overseas multi-cloud structure and applied HTTP 3 and other technologies to improve service access quality in major countries and regions around the world, providing strong support to the overseas business expansion and development of the metaverse ecology. Prospects Looking ahead, the Group will focus on pan-entertainment development of overseas markets. With interactive entertainment and social networking sectors at the core, the Group will promote and replicate its operating experiences in different countries and regions, actively explore local demand and achieve breakthroughs in more markets around the world. At the same time, the Group will seize diversified development opportunities, continue to enrich and upgrade the metaverse elements in its products, quickly enter the emerging Web 3.0 sector and try to integrate frontier elements with social networking experiences to maintain profits and achieve quality growth. In addition, the Group will continue to closely monitor upstream and downstream industrial chains, take business synergies into consideration, explore business areas in line with its existing operations, expand and analyse new growth opportunities globally and create room for multi-dimensional development.About Inkeverse Group Limited (stock code: 3700.HK)Inkeverse (3700.HK) is a leading interactive social platform in China. In May 2015, the core product Inke APP was launched, creating the trend of domestic mobile live streaming broadcasting. Inke was listed in Hong Kong in July 2018, making it the first entertainment livestreaming enterprise on the Hong Kong Stock Exchange. Inke continues to deepen its efforts in the field of audio and video streaming. After its listing, Inke is focusing on the strategy of "matrix products" for the development layout of the Group. Based on the mature industrial mid-stage system, aiming at the needs of many vertical markets and individuals, it has successively created a number of phenomenon products such as the Jimu APP, Duiyuan APP and Super Like APP, and has rolled out a rich matrix of social products. Its business covers live broadcasting, dating and social networking. After undergoing multiple online and offline scenarios, and establishing a presence in overseas markets, it has transformed from a single product line into a matrix of products to drive performance growth. Reflecting this shift, in 2022, Inke changed its name to Inkeverse, aiming to create a multidimensional social matrix combining reality and virtual reality based on a new technology model.Company Website: https://www.inkeverse.com/index.htmlPress ContactsStrategic Financial Relations LimitedVicky Lee Tel: (852) 2864 4834 E-mail: vicky.lee@sprg.com.hkYan Li Tel: (852) 2864 4320 E-mail: yan.li@sprg.com.hkDaphne Duan Tel: (852) 2864 4833 E-mail: daphne.duan@sprg.com.hk Website: www.sprg.com.hk Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
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Society Pass backed Thoughtful Media Group Announces New CEO and Vision to be the Leader in Digital and Social Commerce in SEA ACN Newswire

Society Pass backed Thoughtful Media Group Announces New CEO and Vision to be the Leader in Digital and Social Commerce in SEA

BANGKOK, Aug 10, 2022 - (ACN Newswire via SEAPRWire.com) - Society Pass Inc (Nasdaq: SOPA) recently announced the acquisition of Thoughtful Media Group ("Thoughtful Media" or "TMG"), a social commerce-focused, premium digital video MPN headquartered in Thailand with an operating presence in the US, Vietnam, and Philippines. The acquisition of Thoughtful Media marks SoPa's first foray into Thailand and adds to SoPa's growing ecosystem of technology-enabled companies located in the SEA countries of Vietnam, Philippines, Singapore and Thailand.Along with this latest acquisition, Bien Kiat Tan has been appointed as the CEO of TMG, along with Jittra Cheng as TMG Thailand Country Director and Quynh Vo as TMG Vietnam General Manager. The three executives will drive Thoughtful Media forward in its next stage of growth.TMG is a leader in digital and social commerce across Southeast Asia region. Thoughtful Media recorded revenues of US$5.8 million in 2021. Since its founding, Thoughtful Media's data-rich MPN has uploaded over 675,000 videos with over 80 billion video views. The current network of 263 YouTube channels has onboarded over 85 million subscribers with an average monthly viewership of over 600 million views.Dennis Nguyen, Society Pass Founder, Chairman and Chief Executive Officer, said, "Thoughtful Media's social commerce-focused business model perfectly complements our future growth strategy for Society Pass as we drive consumer eyeballs and generate revenues for riveting consumer brands throughout SEA. I am proud to appoint Bien Kiat Tan as the CEO of TMG, along with Jittra Cheng as TMG Thailand Country Director and Quynh Vo as TMG Vietnam General Manager, and look forward to their expert leadership in steering our operations to greater heights. As we grow our presence across SEA, we are confident that the SoPa ecosystem will nurture and accelerate the growing portfolio of brands."Originally founded in 2010, Thoughtful Media today creates and distributes digital advertising campaigns across its MPN in both SEA and the US. With its intimate knowledge of local markets, digital marketing technology tools and social commerce business focus, advertisers leverage Thoughtful Media's wide influencer network throughout SEA to market and sell advertising inventory exclusively with specific placement and effect. As a result, Thoughtful Media's content creator partners earn a larger share of advertising revenues from international consumer brands. And according to Accenture, the social commerce market is poised to grow to US$1.2 trillion by 2025 at a CAGR of 26%.Bien Kiat Tan, CEO of TMG, shares his enthusiasm saying, "Partnering with Society Pass allows Thoughtful Media to unlock strategic opportunities with influencers and advertisers as well as design cross-marketing synergies for companies in the SoPa ecosystem. Powered by these synergies, we are confident in driving tremendous revenue growth in 2022 and beyond. Focusing on the new influencer market trends, TMG is nurturing its content creators to develop Short Videos and build presence in the Social Commerce space, which is booming in Vietnam, Thailand, Philippines, Singapore and Indonesia. TMG is creating synergies by leveraging its creators and creative talent to serve the sister platforms in the SOPA ecosystem as well as its Brands and millions of consumer base."Welcoming the renewed foray, TMG Thailand Country Director, Jittra Cheng said, "Given the immense potential of the Thai market, I look forward to lead TMG to be the leader in digital and social commerce across SEA, backed by SoPa's unique modus operandi, and take my team along in this successful journey. With an amplified focus on content creators, TMG is building additional support including infrastructure like new studios for its influencers and creators to host live streaming, and educating creators on content across multiple platforms. TMG assists its creators in effective monetisation through social commerce and earning commissions while working with brands."TMG looks at doubling its current team size of 17 to over 30 people in the next couple of years, powered by the growing ubiquity of social media influencers on shaping purchase decisions and driving increasingly greater numbers of brands to shift advertising budgets to this dynamic outlet. Thoughtful Media's digital advertising tools and expertise bolsters Society Points, SoPa's paradigm shifting loyalty platform. SoPa's product offering uniquely positions Thoughtful Media as a leading SEA retail marketing and advertising hub for international and regional consumer brands.About Society PassAs a loyalty and data marketing ecosystem in Singapore, Vietnam, Philippines, and Thailand and with offices located in Singapore, Hanoi, Ho Chi Minh City, Manila, Angeles and Bangkok, SoPa is an acquisition-focused e-commerce holding company operating 7 interconnected verticals (loyalty, merchant software, lifestyle, F&B, telecoms, digital media, and travel), which seamlessly connects millions of consumers and thousands of merchants across multiple product and service categories throughout SEA.SoPa's business model focuses on analysing user data through its Society Pass loyalty platform and circulation of its universal loyalty points or Society Points. The Society Pass loyalty platform drives customer acquisition and retention for merchants. Since its inception, SoPa has amassed over 2.1 million registered consumers and over 6,700 registered merchants/brands onto its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass leverages technology to tailor a more personalised experience for customers in the purchase journey and to transform the entire retail value chain in Southeast Asia. SoPa operates #HOTTAB Biz and #HOTTAB POS - a Vietnam-based POS, CRM and analytics technology solutions provider for small and medium-sized enterprises, Leflair.com, Vietnam's leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Vietnam, Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator, Thoughtful Media Group, a Bangkok-based, a social commerce-focused, premium digital video multi-platform network, and Mangan, the leading local restaurant delivery service in Philippines. For more information, please check out: http://thesocietypass.com/.Media Contacts:PRecious Communicationssopa@preciouscomms.com Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
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CJPT to Begin Construction and Social Implementation of an Energy Management System in Fukushima and Tokyo to Promote Electrified Vehicles JCN Newswire

CJPT to Begin Construction and Social Implementation of an Energy Management System in Fukushima and Tokyo to Promote Electrified Vehicles

TOKYO, Jul 19, 2022 - (JCN Newswire via SEAPRWire.com) - Commercial Japan Partnership Technologies Corporation has announced today that, in collaboration with its partners, it will begin the construction and social implementation of an energy management system in Fukushima Prefecture and Tokyo in January 2023, to promote the widespread use of electrified vehicles.Since it was founded in April 2021, CJPT has been been considering initiatives at logistics sites to contribute to achieving a carbon neutral society and reduce the burden on drivers and workers by accelerating the spread of CASE. In order to promote the widespread use of electrified vehicles, consignors, logistics businesses, infrastructure providers, automakers, and other related partners must come together to address sustainability by taking a practical approach. As a result of repeated discussions with many people in various industries, it was decided to begin social implementation projects in Fukushima and Tokyo.The introduction of commercial electric vehicles imposes an increasing burden on society as a whole, not only in terms of vehicle purchase, but also in terms of downtime for cargo and vehicles due to recharging and hydrogen filling and an increase in peak electricity demand at business sites due to uneven recharging timing. Commercial electrified vehicles will be introduced in this social implementation project, including heavy-duty fuel cell electric trucks (heavy-duty FC electric trucks) for main line transportation and mini-commercial van electric vehicles (mini-commercial van BEVs) for last mile deliveries. In addition, energy management integrated with commercial vehicle operation management will lead to reductions in overall burden on society and CO2 emissions.Through this initiative, CJPT will increase the movement toward carbon neutrality of the whole society and, together with its partners, take on the challenges it is facing as opportunities for industrial development and the strengthening of international competitiveness.*This social implementation, which aims to commercialize an energy management system and operate it in the real world, is partly executed as the "Green Innovation Fund/ Building Smart Mobility Society", a project subsidized by the New Energy and Industrial Technology Development Organization (NEDO), a national research and development agency.For more information, visit https://global.toyota/en/newsroom/corporate/37544407.html. Copyright 2022 JCN Newswire. All rights reserved. (via SEAPRWire)
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DayJob Inu Launches $COURAGE Token on Binance Smart Chain SeaPRwire

DayJob Inu Launches $COURAGE Token on Binance Smart Chain

New York, NY, July 12, 2022 – (SEAPRWire) – The $COURAGE token is being launched on the BEP20 network by DayJob Inu, a decentralized organization dedicated to using blockchain mechanisms to effect social change. DayJob Inu was founded in response to relevant and pressing issues such as global inflation, economic instability, and an unfair labor market, with the goal of contributing to their resolution by providing a monetary incentive to their investor base to fight for social change. Their new utility token $COURAGE is sure to make waves this season, with a digital labor marketplace and major partnerships in the works. Founded in response to relevant and pressing issues such as global inflation, economic instability, and an unfair labor market, DayJob Inu has a mission to controbute to solving these issues by providing a monetary incentive to their investor base to fight for social change. Built on the Binance Smart Chain, DayJobInu aims to achieve this by using cutting-edge blockchain technology for good. With a digital labor marketplace and big partnerships in the works, DayJob Inu’s new utility token $COURAGE is bound to make waves this season. Using the blockchain for social change DayJob Inu is commited to streamlining the effort for social change by utilizing blockchain technology to make the fight completely transparent, decentralized, and accessible to anyone. Unlike traditional organizations in the field, which are prone to corruption and slow bureaucratic decision making, they aim to utilize web3 and DeFi technologies to take the movement into the twenty-first century. Namely DayJob Inu have created a public, immutable ledger of all funds coming in and out of the organization, which anyone can audit independently at any time. This makes Day Job Inu the first verifiably decentralized and crowdfunded organization in its field. As a result, Day Job Inu has set its sights on quickly becoming the world’s most prominent charitable community of its kind. Social justice that pays off Aside from donating to and partnering with non-profits that fight for economic stability, Day Job Inu plans to create a suite of crypto-friendly applications, including a marketplace that connects employers with people looking for online work and allows anyone to earn regardless of skill level or proficiency, and a platform app that will provide financial education and counseling in a decentralized manner. This will encourage holding while simultaneously increasing demand, driving up the price of the utility token. The platform is powered by the $COURAGE token that is tied to the immutable ledger of funds. As such, it was designed to inspire trust and confidence in invetors. Tactical Tokenomics Under the motto “Decentralize your day job, finance your future”, The $COURAGE token is designed to prioritize functionality and efficiency. For every token transaction made, a portion goes to the treasury. The community will then decide which charitable organizations should get a portion of the funds raised. This voting method insures both transparency and eliminates the risk of misappropriation of the organizations’ funds. The token will be fairlaunched on the seventh of July at 18:00 UTC, at which point the total supply will be put on the market and anyone will be able to invest and become a part of the Day Job Inu community.Social Links Telegram: https://t.me/DayJobInu Twitter: https://twitter.com/DayJobInu Reddit: https://www.reddit.com/r/DayJobInu/ Media contacts Brand: DayJob Inu Contact: Martin Baker Email: MartinBaker@dayjobinu.com Website: https://dayjobinu.com/ SOURCE: DayJob Inu The article is provided by a third-party content provider. SEAPRWire ( https://www.seaprwire.com/ ) makes no warranties or representations in connection therewith. Any questions, please contact cs/at/SEAPRWire.com Sectors: Top Story, Daily News SEA PRWire: PR distribution in Southeast Asia (Hong Kong: AsiaExcite, EastMud; AsiaEase; Singapore: SEAChronicle, VOASG; NetDace; Thailand: SEAsiabiz, AccessTH; Indonesia: SEATribune, DailyBerita; Philippines: SEATickers, PHNotes; Malaysia: SEANewswire, KULPR
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Society Pass (SoPa) Marks First Foray into Thailand by Acquiring Bangkok-Headquartered Thoughtful Media Group, Southeast Asia’s Leading Digital Video Multi-Platform Network and Social Commerce Platform ACN Newswire

Society Pass (SoPa) Marks First Foray into Thailand by Acquiring Bangkok-Headquartered Thoughtful Media Group, Southeast Asia’s Leading Digital Video Multi-Platform Network and Social Commerce Platform

SINGAPORE, Jul 11, 2022 - (ACN Newswire via SEAPRWire.com) - Society Pass Incorporated ("SoPa" or "Society Pass") (Nasdaq: SOPA), Southeast Asia's leading data-driven loyalty platform, today announces the acquisition of Thoughtful Media Group ("Thoughtful Media"), a social commerce-focused, premium digital video MPN headquartered in Thailand with an operating presence in the US, Vietnam, and Philippines. The acquisition of Thoughtful Media marks SoPa's first foray into Thailand and adds to SoPa's growing ecosystem of technology-enabled companies located in the SEA countries of Vietnam, Philippines, Singapore and Thailand.Originally founded in 2010, Thoughtful Media today creates and distributes digital advertising campaigns across its MPN in both SEA and the US. With its intimate knowledge of local markets, digital marketing technology tools and social commerce business focus, advertisers leverage Thoughtful Media's wide influencer network throughout SEA to market and sell advertising inventory exclusively with specific placement and effect. As a result, Thoughtful Media's content creator partners earn a larger share of advertising revenues from international consumer brands. And according to Accenture, the social commerce market is poised to grow to US$1.2 trillion by 2025 at a CAGR of 26%.Thoughtful Media recorded revenues of US$5.8 million in 2021. Since its founding, Thoughtful Media's data-rich MPN has uploaded over 675,000 videos with over 80 billion video views. The current network of 263 YouTube channels has onboarded over 85 million subscribers with an average monthly viewership of over 600 million views. Thoughtful Media's social commerce platform amplifies the reach and engagement of SoPa's e-commerce ecosystem and retail partners. The growing ubiquity of social media influencers on shaping purchase decisions has driven increasingly greater numbers of brands to shift advertising budgets to this dynamic outlet. SoPa aims to increase customer engagement whilst also focusing on the quality of relationships through a campaign-based approach enabled by this synergistic acquisition.Thoughtful Media's digital advertising tools and expertise bolsters Society Points, SoPa's paradigm shifting loyalty platform. Through data-driven marketing campaigns, advertisers of all types utilise Society Points' proprietary 1st party data to improve the targeting, efficacy, and efficiency of their digital marketing spend. SoPa's product offering uniquely positions Thoughtful Media as a leading SEA retail marketing and advertising hub for international and regional consumer brands.Dennis Nguyen, Society Pass Founder, Chairman, and Chief Executive Officer comments, "We are thrilled to have Thoughtful Media join the ever-expanding SoPa ecosystem. Thoughtful Media's social commerce-focused business model perfectly complements our future growth strategy for Society Pass as we drive consumer eyeballs and generate revenues for riveting consumer brands throughout Southeast Asia. In addition, Society Pass is excited to complete our first Thailand acquisition and look forward to launching our SoPa loyalty platform to the 65 million consumers in Thailand".Dan Thorman, Thoughtful Media Chief Executive Officer explains, "Thoughtful Media is led by an experienced management team in SEA and the US. We provide media owners with content creation and technology services that build and monetise their brands' audience on numerous social platforms. With years of on-the-ground experience and industry expertise in developing influencer talent, producing social media content, coordinating advertising campaigns, aggregating influencer data, and onboarding millions of viewers onto our data-rich MPN, we track hundreds of millions of authenticated global video views a month across key social media platforms. Partnering with Society Pass allows Thoughtful Media to unlock strategic opportunities with influencers and advertisers as well as design cross-marketing synergies for companies in the SoPa ecosystem. In doing so, we expect to drive tremendous revenue growth in 2022 and beyond".About Society PassAs a loyalty and data marketing ecosystem in Singapore, Vietnam, Philippines, and Thailand and with offices located in Singapore, Hanoi, Ho Chi Minh City, Manila, and Bangkok, SoPa is an acquisition-focused e-commerce holding company operating 7 interconnected verticals (loyalty, merchant software, lifestyle, F&B, telecoms, digital media, and travel) seamlessly connecting millions of consumers and thousands of merchants across multiple product and service categories in SEA.Society Pass business model focuses on analysing user data through its Society Pass loyalty platform and circulation of its universal loyalty points or Society Points. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS - a Vietnam-based POS, CRM and analytics technology solutions provider for small and medium-sized enterprises. In addition, SoPa operates Leflair.com, Vietnam's leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, Handycart.vn, a leading online restaurant delivery service based in Vietnam, and Gorilla Networks, a Singapore-based, web3-enabled mobile blockchain network operator. For more information, please check out: http://thesocietypass.com/.Media Contacts:PRecious Communicationssopa@preciouscomms.com Copyright 2022 ACN Newswire. All rights reserved. (via SEAPRWire)
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