Category: iGame

(AsiaGameHub) - MGM China has launched an environmentally conscious initiative to give used playing cards a new purpose by transforming them into recycled packaging materials. To implement this program, the company has partnered with Fnetlink Technology Co Ltd, a Macau-based technology firm, establishing the region's first fully local system for both recycling and upcycling gaming cards, rather than disposing of them. This initiative builds upon the initial collaboration between the two entities in 2023, which focused on developing a fully automated process for shredding and handling used cards. What began as a development phase has now evolved into a fully operational system integrated into MGM China's operations. According to the company's announcement, gaming cards removed from gaming floors are processed through an automated card shredding line. Subsequently, the shredded paper is transported to a local facility where it is converted into high-quality fibers. A notable feature of this process is its independence from water usage. These fibers are then utilized in the production of eco-friendly packaging, effectively giving the cards a second life within Macau's supply chain. Once fully implemented, the system will be capable of processing approximately 3,000 tons of used cards annually, with recycling being a continuous part of the product's lifecycle. The introduction of this project signifies its establishment as a permanent waste management solution for this product category under MGM China's responsibility, rather than a temporary experiment. The program's launch ceremony took place this week, attended by Macau government officials and senior executives from both companies. Sustainability Goals and Local Impact MGM China further stated that this initiative represents a highly effective method for enhancing resource utilization through technology. The production of fibers from shredded waste materials is just one component of the project. The entire process is conducted within Macau, which means that in addition to recycling waste, local industrial activity is also supported through local fiber production, reducing reliance on outsourcing. Furthermore, the choice of packaged products reflects the growing demand for sustainable materials in business applications. Mr. Kenneth Feng Xiaofeng, the Chief Executive and Executive Director of the company, commented that MGM China consistently seeks innovative ways to realize its sustainability objectives through technology across its various local properties. He highlighted that the upcycled playing card system, which aligns with a healthy and greener environment, is a result of focusing on long-term, practical solutions, moving away from treating environmental actions as isolated add-ons. He also elaborated on the collaboration with Fnetlink Technology, describing it as an excellent example of how supporting local tech companies can facilitate the transition from an idea to a tangible application. He added that this type of collaboration is one of the most effective ways to quickly achieve desired working models. Economic Diversification and Broader Benefits In addition to emphasizing waste reduction, MGM China has linked this initiative to Macau's broader economic diversification goals. The company noted that such projects can introduce new avenues and opportunities, demonstrating the potential to integrate gaming functions with other sectors through technology and reuse. Moreover, with the entire operation, from waste collection and shredding to fiber extraction and packaging, being handled locally, the project supports the wider movement to enhance local capabilities in higher-value tourism and entertainment-related sectors. For MGM China, this initiative serves to illustrate that even deeply established operational practices can be transformed to contribute to both sustainability objectives and medium-to-long-term economic growth. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Following her interim appointment after Regis Dudena's departure, Brazil's Ministry of Finance has confirmed Daniele Cardoso as the permanent head of the country's gambling regulator. Cardoso had been the Acting Secretary of Prizes and Betting since the end of January. This role is now permanent. Dudena, the architect of Brazil's first online betting and gaming system, has moved to lead the Secretariat for Economic Reforms within the Ministry of Finance. Her confirmation was announced publicly on X by Brazil's Finance Minister, Dario Durigan, who stated: Nobody accomplishes anything alone. We are a serious, united, and technical Ministry. Women and men dedicated to making a difference daily, working for the prosperity of Brazilian families. During her interim tenure, Cardoso played a key role in shaping Brazil's emerging online gambling landscape. As the permanent head of the SPA, she will now guide the regulator through its next stage of development, focusing on regulatory and operational matters. A priority will be finalizing rules for B2B iGaming and sports betting suppliers. The SPA also continues to work on projects like launching a national self-exclusion system. A core objective remains combating illegal gambling to increase channelization rates. This includes collaborative efforts with the National Telecommunications Agency, Anatel, to implement blocks against unlicensed operators. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - A Pennsylvania lawsuit has been filed against DraftKings and FanDuel, alleging they used data from the NFL and Genius Sports to develop sportsbook platforms that "could contribute to addiction." The Public Health Advocacy Institute (PHAI) brought this legal action on behalf of Christopher Sage and Terry Thompson, who reportedly developed gambling addictions after using the betting apps. A central focus of the lawsuit is live, in-game micro betting, which it claims effectively turns sportsbooks into highly addictive products. The lawsuit asserts that the operators are "weaponizing mobile technology and AI" to drive nonstop betting. Micro betting allows wagers on nearly every game occurrence, thereby greatly reducing typical constraints related to time, location, and tempo. Plaintiffs note: Every half, quarter, minute, second, pitch, play, and shot becomes a fresh gambling chance, with repeated wagers placed as the game progresses. Whereas slower-paced games like casual poker typically take a long time to play, micro betting is undeniably akin to slot machines in terms of speed and repetition. Bets are placed within seconds, and there are no pauses or breaks, trapping users in ongoing cycles. The plaintiffs argue that such a design is intentionally crafted to maximize user engagement and encourage repeated wagers on the same events. Micro betting relies on real-time data, which is supplied by Genius Sports and the NFL—both of which financially benefit from micro betting. In 2025, Genius generated $126.1 million from in-game live micro betting, accounting for nearly 19% of its total revenue, in part because the NFL is a shareholder. Plaintiffs describe how casual betting escalated into addiction after switching to mobile apps, causing financial and personal ruin: Within just a few years… the plaintiffs nearly lost everything—their savings, homes, businesses, and families. VIP programs are alleged to entice consumers to keep gambling through gifts and trips. The lawsuit invokes Pennsylvania law and alleges: product defect, failure to provide proper warnings, negligence, unfair trade practices, and intentional infliction of emotional distress. The plaintiffs are seeking monetary damages, a new jury trial, and court orders restricting the scope of sportsbook offerings. Micro betting is under increased regulatory scrutiny in the U.S. New Jersey plans to ban microbets, while New York is considering a ban on live bets. Massachusetts, Colorado, Kentucky, Louisiana, and Minnesota have the issue on their agendas, and Ohio, Maryland, and Vermont have already outlawed prop bets on college athletes. PHAI has a track record of taking on sportsbooks, including: 2023: A class-action lawsuit in Massachusetts against DraftKings regarding deposit bonuses 2025: A Pennsylvania lawsuit against Caesars Palace Online Casino and Harrah’s Philadelphia Casino 2024: A lawsuit against the Massachusetts Gaming Commission over player data transparency This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - BC.Game has publicly announced the appointment of Kar Kheng Giam, widely known as KK, as its Chief Executive Officer, signaling the company's clear intention to strengthen its leadership position in the global crypto gaming sector. The incoming CEO brings three decades of diverse senior-level experience across international markets, primarily within gaming, technology, and consumer industries. KK has held executive positions across Asia-Pacific, the United States, and Europe, giving him direct expertise in global market dynamics. Prior to BC.Game, he served as Vice President of International at Coyote Bioscience, focusing on worldwide growth initiatives. Additionally, he co-founded mobile gaming companies Topgame and Tinymobi, which launched numerous social and casino-style games that quickly established dedicated player communities. Earlier in his career, KK transitioned from the music industry to corporate leadership, serving as CEO of various organizations and holding regional leadership responsibilities at Nabisco Asia. In his new position, he will oversee BC.Game's long-term strategic direction, drive operational improvements, and collaborate with the team to expand global platform accessibility, elevate compliance standards, and advance innovation in crypto gaming. KK said: BC.Game has cultivated a robust global community through the integration of cutting-edge technology and compelling entertainment experiences. I am enthusiastic about assuming this role during a period of substantial growth potential for the company. As demand rises for transparent, user-centric platforms and cryptocurrency adoption increases in online gaming, we are strategically positioned for global expansion. My priorities will include reinforcing our footprint in regulated markets, improving the platform experience, and maintaining user trust. This leadership transition is part of BC.Game's broader strategy to deepen its involvement in regulated markets. The company currently maintains licenses in multiple jurisdictions including Anjouan, Nigeria, Kenya, Mexico, and Tanzania, leveraging these regulated frameworks to establish a sustainable worldwide presence. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Soft2Bet has been nominated as a finalist in three distinct categories at this year’s SBC Awards Europe. These nominations acknowledge various facets of the company, including its robust platform, innovative products, and gamification strategies, all of which have significantly contributed to its success in key European markets. This recognition follows a year of remarkable achievements and consistent growth for the company. Soft2Bet has been nominated in the Acquisition & Retention Partner category for its in-house Motivational Engineering Gaming Application (MEGA). Additionally, the company is a contender for Platform Provider of the Year. Furthermore, MEGA Clawee, a digitally enhanced claw machine game offering an online gaming experience and part of the MEGA family, has been shortlisted for Industry Innovation of the Year. Soft2Bet's performance data from Europe serves as evidence of its effective approach. Over the past year, the company has seen substantial growth in EBITDA, sportsbook revenues, and an overall expansion of its brand portfolio. These results underscore the strength of Soft2Bet’s performance-driven B2B model. The company utilizes gamification powered by MEGA, product innovation, compliance, and localization as its primary growth engines, enabling continued development even amidst intense competition and market saturation. The nomination for Platform Provider of the Year highlights the exceptional features of Soft2Bet’s platform. This platform is a seamlessly integrated suite of components, encompassing player account management, payment processing, CRM and segmentation, bonuses and loyalty programs, risk control, and gamification, all managed centrally. Designed with a mobile-first philosophy and a unified backend, the platform empowers operators to launch their businesses swiftly, adapt their offerings to local market preferences, and manage casinos and sportsbooks with enhanced control. Regarding gamification, MEGA Clawee provides an engaging online remote-controlled claw machine experience, skillfully blending elements of skill with immediate rewards, thereby fostering strong player retention. Harrison Barrett, VP of Business Development at Soft2Bet, stated, Being shortlisted in three categories at SBC Awards Europe is a significant validation of our efforts. Our focus is on providing operators with a high-performing platform, effective local execution, and product experiences that encourage player loyalty. MEGA plays a crucial role in this, helping to convert engagement into increased retention and long-term value. Soft2Bet’s shortlisting reflects its strong commercial performance, continuous product innovation, and industry recognition. It also emphasizes Soft2Bet’s commitment to its partners by equipping them with the platform technology and engagement tools necessary for sustained growth, enabling them to launch, localize, and scale their operator businesses effectively. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Sportradar is increasing its investment in the iGaming sector with the introduction of its new brand Playradar, which will merge sportsbook and casino content into a unified product for global operators. The new division seeks to provide a fully integrated gaming ecosystem by combining multiple verticals within a single session. Edo Haitin, former Playtech CEO and current EVP of iGaming, is leading the initiative. Playradar will concentrate exclusively on regulated markets, with its initial rollout including the UK, North America, and Latin America. Over the coming months, the brand plans to launch diverse content including classic table games, arcade-style games, slots, and virtual reality experiences. Additionally, all products will incorporate responsible gaming features and integrity measures. Carsten Koerl, Founder and CEO of Sportradar, commented: iGaming constitutes a natural and scalable expansion of our operations, representing a strategic acceleration of our long-term growth strategy. Playradar's content is engineered to optimize cross-selling between sports and casino verticals, enabling operators to enhance player value and extend session durations during a period when engagement and retention are critical for operational sustainability. With Edo at the helm, we have a seasoned and proven industry veteran to propel the business forward, supported by a committed and enthusiastic team. Haitin brings over two decades of gaming industry experience to his role as an iGaming specialist, positioning him to make substantial contributions to product development. The strategy involves merging live and archived sports data, audiovisual streaming, and casino content into a seamless, round-the-clock entertainment offering supported by a dedicated 24/7 operations center. Sportradar views Playradar as a logical progression that leverages the organization's existing expertise. The company plans to utilize its internal game development capabilities, sports data infrastructure, streaming technology, and worldwide distribution network to build visibility and draw in prospective clients. Furthermore, the company's marketing and player engagement solutions are expected to assist partners in boosting acquisition, retention, and overall player lifetime value. Recently, Sportradar has initiated its iGaming sector entry by establishing a presence in markets such as Brazil, using this as a launchpad for the major Playradar introduction. Haitin added: By leveraging our unparalleled expertise in sports data and live streaming, combined with a demonstrated history of product innovation, we intend to develop hybrid content and gaming experiences that tap into the growing trend of sports-casino convergence. Our unique position allows us to seamlessly integrate live and historical sporting events, cutting-edge gaming mechanics, and casino content, with the added benefit of distributing games to an existing network of licensed operators. I am tremendously enthusiastic about further bolstering our iGaming division through Playradar and establishing it as a premier iGaming content provider, capitalizing on Sportradar's current resources and our exceptionally talented and veteran team. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.

(AsiaGameHub) - Caesars is making its official debut in Alberta as the province moves toward establishing a regulated framework for online gaming. The Las Vegas-based company announced on Monday that Albertans interested in online gambling can now begin the pre-registration process. Furthermore, the operator has demonstrated its intent by submitting an application for an official license. This move positions the company as one of the early contenders ready to navigate a highly competitive landscape. Local residents aged 21 and older who enjoy betting or gaming can register ahead of the market's formal opening. Caesars intends to launch its complete digital suite in the province, featuring its primary Caesars Palace Online Casino brand along with Caesars Sportsbook & Casino and Horseshoe Online Casino. By utilizing multiple brands, the company aims to capture various market segments, a strategy it has already successfully implemented in Ontario and several U.S. jurisdictions. This approach allows the firm to address the specific preferences of different players simultaneously. While Caesars Palace and Horseshoe will serve as the primary casino platforms—offering a range of slots, table games, and live dealer options—Caesars Sportsbook will focus on sports betting while remaining integrated with casino offerings. The Alberta market is expected to be highly contested. Caesars is among more than 15 operators currently seeking licensure or preparing for entry as the province adopts a regulatory model similar to Ontario's. This transition represents a significant shift for the local industry. Regulators in Alberta have noted that a substantial portion of current online wagering occurs on offshore sites. Consequently, the shift to a regulated market is expected to favor licensed entities. Caesars' expansion comes at a time of record digital growth for the company, which recently reported an annual online turnover of nearly C$2 billion, driven largely by its North American iCasino operations. With the pre-registration phase now open and a full launch expected later this year, Caesars is working to secure a strong foothold in what is projected to become the second-largest regulated iGaming market in Canada. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.