Hacksaw Gaming Revenue Rises 28% iGame

Hacksaw Gaming Revenue Rises 28%

(AsiaGameHub) - Hacksaw Gaming has gotten off to a strong start in 2026, reporting first-quarter revenue of €57.6 million, up 28% year-over-year. Profit for the three-month period climbed to €45.5 million, while adjusted operating profit reached €47.4 million, holding a stable profit margin of 82%. CEO Christoffer Källberg noted that during the opening quarter, “the company logged a strong start to the year with solid growth and robust margins, as shown in the financial results of our product development and monetization strategy.” In addition to rolling out 27 new titles this quarter, Hacksaw also signed 79 commercial agreements, including pacts with bet365 in Pennsylvania and William Hill in Italy. All told, 12 in-house developed titles and 15 third-party titles were launched in Q1 via the OpenRGS platform. By the end of March, nine studios were using OpenRGS, and Foxhound Games released its first title through the platform in February. The total number of games in the Hacksaw catalogue now tops 320, up 43% from the prior 12-month period. Average daily rounds played also rose 43% over the last year. CEO Christoffer Källberg said: We continue to spot attractive opportunities to use our strong cash generation to invest in early-stage companies within our ecosystem, where we can capture major potential by offering both capital and strategic support to company founders. Beyond game launches and licensing deals, Hacksaw is directing resources into early-stage investments through its Hacksaw Ventures arm. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Resorts World NYC’s first-phase launch kicks off New York’s casino openings iGame

Resorts World NYC’s first-phase launch kicks off New York’s casino openings

(AsiaGameHub) - Nearly five months after New York regulators granted three highly contested downstate casino licenses, Resorts World NYC became the first recipient to launch full-scale casino operations with the debut of the first phase of its $5.5 billion renovation and expansion project on Tuesday. This former racino, now a casino, introduced 240 table games—an unprecedented milestone for downstate New York—alongside roughly 2,500 slot machines. Before this, NYC residents had to travel upstate or cross state lines to New Jersey or Connecticut to visit a Class III casino, but now they can access one directly in Queens. “Live table gaming is officially open in New York City for the first time ever and on day one we are contributing to the state’s economy, supporting jobs and giving back to New Yorkers,” Robert DeSalvio, president of Genting Americas East, said in a statement. “With our planned $5.5 billion expansion, this is only the beginning of something much bigger for Resorts World and for New York.” Resorts World is set to gain a major first-mover edge in the downstate area. The other two license holders—Bally’s Bronx and Metropolitan Park—are both new greenfield projects scheduled to open in 2030. By using existing, unused space, Resorts World was able to launch its first phase earlier than planned; the initial target was June. Construction will proceed in phases until 2031, and if its final target of 800 table games and 6,000 slot machines is achieved, it will boast the highest numbers of these in the United States. In its December license recommendation, New York’s Gaming Facility Location Board (GFLB) noted that Resorts World’s initial proposal included around 4,600 slots and 530 tables. Resorts World: The Most Ambitious NYC Bidder For most applicants, the downstate casino licensing process was a turbulent journey, but Resorts World was likely the top contender. Its substantial tax contributions as an existing video lottery terminal (VLT) facility and its aggressive approach to outbidding competitors made it nearly unthinkable for the project to be overlooked for a license. However, its eagerness might have been excessive considering how the process played out—only three applicants were left vying for three available licenses. The GFLB stated that among the three finalists, only Resorts World’s forecasts “significantly exceeded” the figures provided by the state’s consultants. Resorts World incrementally enhanced its proposal in multiple ways, such as: Proposing a $600 million license fee—$100 million above the state’s minimum requirement of $500 million Suggesting tax rates of 56% for slots and 30% for table games, in contrast to the 25% and 10% rates proposed by the other winners Forecasting $2.5 billion in tax revenue for the MTA over the next four years—surpassing the agency’s $1.8 billion budget Raising its workforce and community investment commitments to $2 billion, pushing the total project cost to $7.5 billion The bid most similar to Resorts World’s came from MGM Empire City in Yonkers, another existing VLT facility that was seen as a strong candidate. Unlike Resorts World, though, MGM took a conservative approach with its $2.3 billion bid—the lowest among all applicants. While Empire City had no trouble getting approvals, MGM eventually pulled out of the running, citing worries about competition and license duration, which let Resorts World take the lead. A Major Opportunity at the Perfect Moment The launch of Resorts World NYC’s first phase is a key milestone for parent company Genting, as it seeks to start capitalizing on what could be the largest casino expansion opportunity in decades. CBRE’s March report projected that a fully developed NYC casino market will generate between $4.7 billion and $5.6 billion in annual gross gaming revenue after 2031. This would make it the second-highest-performing casino market in the U.S., trailing only Las Vegas. Last year, the GFLB estimated that over the 10-year period ending in 2036, the casinos could generate more than $7 billion in gaming tax revenue and $5.9 billion from non-gaming sources. Having a possible four-year lead in NYC could support Genting’s turnaround initiatives in both Las Vegas and Singapore. Resorts World Las Vegas is bouncing back from a $10.5 million anti-money laundering fine imposed last year—the second-largest regulatory penalty in Nevada’s history. The struggling Strip casino, which is the most costly ever built in the market, has since established a property-level board of directors to aid in compliance and operational performance. In Singapore, Resorts World Sentosa received a conditional two-year license renewal in 2024; regulators held back the usual three-year renewal due to the property’s underperformance. In reaction, Genting has sped up a $5.3 billion expansion of the site, and the company informed investors earlier this month that it is “well-positioned for the next assessment cycle.” Jess MarquezJess has reported on the global gaming industry since 2022. A Reno, Nevada native, he wants to clarify that it’s pronounced Ne-va-da, not Ne-VAH-da. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Light & Wonder presents table game solutions and future development plans at the German Dealer Championship iGame

Light & Wonder presents table game solutions and future development plans at the German Dealer Championship

(AsiaGameHub) - Light & Wonder boosted its footprint in the German market with a high-profile showing at the 4th German Dealer Championship (GDC), reaffirming its dedication to the country’s land-based casino sector. This year’s gathering, held from 28-30 April at Spielbank Berlin, has emerged as one of the core meeting hubs for casino professionals across Germany. Dealers, operators and other industry stakeholders traveled to the German capital not only to compete, but also to build connections and exchange insights with fellow peers. As a key sponsor of the event, Light & Wonder leveraged the fourth edition of GDC to expand its presence in Germany and Europe, and highlight its backing for the development of the broader land-based casino sector. Industry Engagement Across the three-day event, the Light & Wonder sales team held fruitful discussions with operators and industry professionals, using the opportunity to deepen existing relationships and build new connections, while also showcasing its ongoing support for the dealer community. Attendees got to view the company’s full line of table solutions in action, including shufflers and chip management systems such as ShuffleStar, ChipMaster S and i-Deal Plus, as well as GM Atlas progressives — which have been widely used in German casinos for several years. Light & Wonder also used the occasion to highlight its ongoing development roadmap, with upcoming innovations planned to expand its reach across the EMEA region, including future releases tied to the company’s growing progressive product portfolio. In addition, Light & Wonder took part in the event’s official gala ceremony, which was hosted at the Grand Hyatt Berlin. A company representative presented one of the evening’s awards, recognizing excellence within the dealer community. Commitment to the German Market “Being part of the German Dealer Championship is always an honor, but this year’s edition in Berlin has been especially meaningful,” said Anna Odnoralova, sales manager at Light & Wonder. “The event brings together outstanding talent from across the country, and it gives us a one-of-a-kind opportunity to connect directly with operators and professionals who are shaping the future of gaming in Germany. “Light & Wonder is dedicated to supporting this community, and our presence here reflects how important the German market is to our regional strategy.” “The GDC not only highlights exceptional dealer expertise but also reinforces the values of professionalism and responsible gaming that are foundational to our industry” Mark Howell, Managing Director – EMEA, Light & Wonder Mark Howell, managing director – EMEA at Light & Wonder, added: “Germany continues to be a core market for us within the EMEA region, and our involvement in this year’s championship underscores our long-term commitment. “The GDC not only showcases exceptional dealer expertise but also reinforces the values of professionalism and responsible gaming that are fundamental to our industry. We are delighted to support such a high-caliber event and contribute to the continued growth of the casino sector in Europe.” Light & Wonder’s presence at this year’s GDC highlights its growing momentum in the German market, reaffirming its long-term investment in the country and commitment to driving innovation and operational excellence across Europe’s land-based sector. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Soft2Bet Introduces Zinx in Romania, a New Digital Entertainment Platform iGame

Soft2Bet Introduces Zinx in Romania, a New Digital Entertainment Platform

(AsiaGameHub) - Soft2Bet has introduced Zinx to the Romanian market, a fresh digital entertainment hub merging premium casino games with high-quality sports wagering for local users. Developed with a focus on localization, Zinx is tailored for users who prioritize diversity, performance, and transparency. The brand showcases Soft2Bet’s strategy for regional debuts, integrating artistic direction, user-friendly design, and a product suite aligned with local tastes and a dedication to secure gaming. Leveraging extensive knowledge of the Romanian sector, Zinx will utilize specific marketing initiatives driven by the preferences of local players. ZINX has arrived in Romania! 🇷🇴🎮 | Soft2Bet The aesthetic of Zinx features a dark, concentrated theme accented by Electric Blue and Kinetic Purple gradients, representing agility and contemporary digital strength. An animated dragon mascot serves as a guide, providing Zinx with a unique identity and fostering a connection with the audience. This vitality extends to the product itself. In the casino segment, Zinx offers a modern experience with updated content and a streamlined user path. For sports betting, Soft2Bet has utilized its proficiency to create an offering that resonates with Romania’s sporting enthusiasm. By integrating both, Zinx establishes itself as a comprehensive hub for those seeking both casino play and sports betting on a single site. Player retention is a primary focus of the debut, highlighted by MEGA Round, a bespoke prize wheel integrated into Soft2Bet’s MEGA gamification system. Designed for ease of use, this feature allows users to gain spins through their deposits, offering random rewards to enhance the daily gaming experience. Yoel Zuckerberg, CPO at Soft2Bet, commented: With the introduction of Zinx, we are delivering a highly competitive and pertinent digital solution to Romania, striking a balance between exciting gameplay and secure, transparent operations. Our dynamic dragon mascot and the creative MEGA Round gamification tool are central to the Zinx experience in both casino and sports betting. We are certain that Zinx will establish a new standard for Romanian users looking for a contemporary, varied, and safe entertainment hub. The debut of Zinx marks another milestone in Soft2Bet’s plan to develop highly localized, feature-heavy iGaming brands. By pairing specific regional marketing with a firm commitment to player safety, the firm continues to influence the digital entertainment landscape. Zinx embodies this objective in Romania through a brand characterized by vitality, variety, and long-term player loyalty. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Report reveals gambling ads in Ireland reach more than twice as many men as women iGame

Report reveals gambling ads in Ireland reach more than twice as many men as women

(AsiaGameHub) - A new study of gambling ads on Meta's platforms in Ireland has revealed a significant gender gap, with ads reaching male users at more than double the rate of female users. The report, released on Thursday by a University of Cambridge-led team, concentrated on 88 gambling firms licensed in Ireland. It examined a sample of 411 ads shown from March 2024 to February 2025, reviewing audiences aged 18 to 65 and over. Scholars from the Academic Forum for the Study of Gambling conducted an in-depth analysis of Meta's ad library. They used data that platforms are compelled to publish under the European Union's Digital Services Act (DSA). This law mandates that major online platforms, such as Meta, supply comprehensive records of paid promotions and related audience demographic breakdowns for EU and European Economic Area nations. What were the main findings? The ads were delivered to 12,690,245 male Meta accounts versus 5,458,438 female accounts, a ratio of 2.3 to 1 in favour of men. In total, 18,389,653 distinct accounts saw gambling advertisements during the timeframe. Out of the 411 ads, 91 (22%) were specifically aimed at men only, with no ads targeting women alone. Most ads (74%) were configured to target 'All' audiences. Regarding age, younger adults received the bulk of ad impressions. The 25-34 cohort was the largest, with 6,246,408 accounts (33.9%). The 35-44 group followed, reaching 4,701,885 accounts (25.5%). Combined, the 25-44 age range made up almost 60% of the total audience reached. Notably, the study found one Betfair ad reached 1,320,179 unique accounts, about 26% of Ireland's population of 5.15 million. The five most-seen ads together reached 3,688,413 accounts. The researchers observed that while direct targeting of men was not extensive, Meta's ad distribution algorithms heavily favoured male users. They also pointed to the prevalence of sports-themed ads, especially for football, as a key driver of this gender imbalance. "Not that many adverts directly targeted men to begin with," stated report lead author Dr Elena Petrovskaya of the Cambridge Department of Computer Science and Technology. "But even when adverts were set to reach all genders, they still reached that very vulnerable group of young men. "It shows that if companies just put ads on social media, they are still reaching young men – the group we know from other research is most at risk of gambling harms." How does Ireland gamble? Ireland shows comparatively high gambling participation rates, with an estimated 64.5% of people having gambled in their lifetime. Around 3.3% of the population are considered high-risk gamblers, with men aged 25-34 displaying the highest levels of risky behaviour (1.3%) versus 0.2% for women of the same age. "Even in a country like Ireland with a small population, the number of accounts these ads reached was dizzying," Petrovskaya said. "We looked at Ireland as a case study of an environment where a modern gambling regulatory framework had not yet been adopted." The data gathering occurred before the full enforcement of measures in Ireland's Gambling Regulation Act 2024, which commenced in March 2025 and also created the Gambling Regulatory Authority. These rules imposed tougher advertising restrictions, including a watershed period prohibiting gambling ads on broadcast and on-demand TV and radio from 5.30am to 9.00pm. The rules also apply to social media and video platform ads, limiting them to users who follow a licensed operator. Co-author Dr Deidre Leahy from MTU Cork stressed the need for more study to evaluate the Gambling Regulation Act. "This research provides valuable insights that establish a baseline for the reach of gambling advertising on social media in Ireland before the introduction of a regulatory framework. "This baseline will be essential for assessing the impact of reforms under the Gambling Regulation Act." UK MPs brand ads as public health issue This study contributes to growing proof that gambling advertisements, particularly sports-themed ones aimed at younger men, can make betting seem commonplace. A recent All-Party Parliamentary Group (APPG) report on UK gambling ads advocated for more stringent reforms. The report highlighted an increasing focus of advertising expenditure on digital platforms, sports sponsorships, and social media. It proposed that operators were using tactics that could make gambling seem normal to underage viewers. Reacting to the report, UK MPs have classified gambling advertising as a public health concern. The Cambridge research concluded that the Meta Ad Library is a useful tool for tracking gambling ad practices in Ireland and across the EU. The authors called for the ongoing use of such platform transparency tools for regulatory monitoring. They also recommended further studies to gauge the effect of the Gambling Regulation Act and vigilant oversight of enforcement to stop ads from bypassing the rules. Kathryn EvansKathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Mexico Gambling Regulator Denies Reports of Licenses Linked to Crime Figure’s Family iGame

Mexico Gambling Regulator Denies Reports of Licenses Linked to Crime Figure’s Family

(AsiaGameHub) - Mexican daily newspaper Reforma has been accused of fabricating claims that 20 casinos received operating licences through a company tied to the family of jailed ex-politician Hernán Bermúdez Requena. Mexico’s national gambling regulator and industry trade body AIEJA have both rejected the reports and accused the newspaper of lying about the process through which the licences were granted. SEGOB, Mexico’s national gambling regulator, published a statement on its official website Monday confirming that all licences connected to Bermúdez Requena were only issued after a court ordered their approval. On that same Monday, the front page of Reforma – a publication that has previously been accused of right-wing bias – carried a story claiming that 20 casino licences had been authorised for Compañía Operadora Clíe, a company linked to Bermúdez Requena. Bermúdez Requena, who previously served as Secretary of Security and Citizen Protection for the state of Tabasco, is currently being held in custody in Mexico and faces multiple criminal charges. He is alleged to lead the criminal organisation La Barredora, which operates as an operational wing of the Jalisco New Generation Cartel. Allegations Published in Reforma The licences at the center of the dispute were reportedly approved during the final year of former Mexican president Andrés Manuel López Obrador’s time in office. Reforma’s story cited an investigation from a group called Mexicans and Corruption and Impunity (MCCI), a non-profit association that works to root out systemic corruption across Mexico’s public and private sectors. However, the regulator has since clarified that the licences were granted to Clie SA de CV by order of the Metropolitan Regional Chamber of Administrative Justice. It also confirmed that the casinos have not yet launched any commercial operations. It added that Centenario and Diamante casinos, along with the online gambling site CrownCityBets, have had their licences suspended ever since the court order was issued. Notably, the regulator stated that contrary to Reforma’s reporting, the 20 licences are operated under permits assigned to separate independent entities, not Clie SA de CV. Former SEGOB Chief Denounces Reforma Luisa María Alcalde, who led SEGOB as its head between 2023 and 2024, also pushed back against Reforma’s claims this week. She explained that the company connected to Bermúdez Requena’s family received only one single licence back in 2017, during the administration of Enrique Peña Nieto. Alcalde also confirmed that when she took office at SEGOB, Clie SA de CV had already filed a lawsuit against the regulator over its denial of 20 permits the company had requested starting in 2018. SEGOB complied with the subsequent court order and issued the 20 licences, but followed the strict limitations laid out in the ruling. These limitations mean the licences do not cover slot machines, dice, card games or roulette. Alcalde claimed the limitations had reduced the company’s interest in launching operations, and as a result the licences have never been used to date. “Pro-corruption actors, acting in their typical fashion, want to tie me to the former secretary of public security of Tabasco,” Alcalde said in a video posted to X. “They even published a photograph from an event I attended as interior secretary, where absolutely all state secretaries of public security took part, and most of them asked me for a photo. “I had never met this Requena man in my life. In all the positions I have held, I have [never] committed a single act of corruption or dishonesty.” Gambling Industry Trade Body Weighs In The Association of Licence Holders, Operators and Suppliers of the Entertainment and Gaming Industry in Mexico (AIEJA) also commented on the case, expressing its “respectful support” for the regulator’s position and Alcalde’s clarifications. AIEJA also suggested Reforma misrepresented the story, stating: “In this regard, AIEJA considers it essential that information related to permits, authorisations, establishments and operations in the sector be treated with objectivity, truthfulness and strict adherence to documented facts. “Based on this premise, the association calls for responsible and accurate public discourse on issues related to this industry, in order to preserve the legal certainty of a formally regulated sector that is subject to ongoing supervision.” Kyle GoldsmithKyle has been part of the Clarion team since December 2023, joining after working in sports journalism, and now serves as a senior reporter focused on Latin America for iGB. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Illegal Online Gambling Surpasses Legal Market in the Netherlands iGame

Illegal Online Gambling Surpasses Legal Market in the Netherlands

(AsiaGameHub) - According to the 2025 annual report from the Netherlands’ Gambling Authority, Kansspelautoriteit (KSA), the illegal online gambling sector has surpassed the legal market in the country. The report outlines key statistics and findings: Market Size & Segment Share €4.3 billion – Total legal gambling market (no year-over-year change) €617 million (KSA estimate) and €600 million – Illegal and legal online segments respectively in H1 2025 51% to 49% – Shift in the legal segment’s GGR share from late 2024 to early 2025; ~94% – Share of players using only licensed operators Operator Fines in 2025 €8.6 million – 5 fines for licensed operators over player protection violations (vs €800k / 2 fines in 2024) €31.2 million – 4 fines for illegal operators (vs €4.1 million in 2024), including penalties based on estimated GGR via a new Google search methodology 10% – Legal cap on fines as a percentage of global GGR; discussions are ongoing to raise this limit Self-Exclusion Register (Cruks) ~85k–109k – Registered users over one year 380 – Forced registrations initiated by operators (vs 97 in 2024) 17%–29% and 41%–50% – Growth in Gokstop campaign awareness among frequent and problem gamblers respectively Sports Sponsorship Ban From July 1, 2025 – Full ban on sports sponsorship by online operators No major violations recorded post-implementation “Disconnect” Enforcement Programme (Launched 2025) 4 focus areas – Marketing, B2B, payments, internet Since August 2025, almost no illegal casino ads on Google (per KSA’s claim) 50,000+ illegal ads monthly on social media; 800 complaints (vs 219 in 2024) 4 influencers sanctioned for illegal gambling promotion Cooperation with .nl registry blocked access to part of the illegal affiliate infrastructure Regulator Finances €11.1 million – Annual result €20.3 million – Collected regulatory fees vs €27.7 million planned Decline linked to tighter limits and higher gambling tax The KSA noted that stricter player protection rules may have contributed to some users moving to illegal operators and a drop in the legal GGR share. The regulator continues to expand enforcement via its “Disconnect” programme and is discussing higher penalty limits above 10% of global GGR with the Ministry of Justice. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Midnite becomes first betting company to bet in space iGame

Midnite becomes first betting company to bet in space

(AsiaGameHub) - Midnite has claimed an industry first in the betting sector by placing a bet in space, as part of a campaign that showcases its digital capabilities. The company sent a custom-built device into the upper atmosphere, which reached 124,000 feet. Fitted with a mechanical astronaut hand, the device successfully placed a live bet via the app, backing England […] This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Habanero Unveils Prosperity Horse, Its Latest Release Featuring an Increasing Multiplier Wild Feature iGame

Habanero Unveils Prosperity Horse, Its Latest Release Featuring an Increasing Multiplier Wild Feature

(AsiaGameHub) - Habanero, a premier developer of slots and table games, has introduced Prosperity Horse, a high-volatility 7×5 slot centered on expanding features and progressive win mechanics. Featuring 28 to 58 paylines, the game embraces classic themes of luck and fortune, blending Asian-inspired aesthetics with gameplay that escalates from the base game into the bonus round, building toward a thrilling climax. The core of the game is the Prosperity Horse Wild, which locks in place during winning combinations and activates a multiplier that grows with every extra Wild. Instead of resetting between spins, multipliers build up through Multiplier Gates that appear randomly on the reels, revealing significant win potential. Additionally, the Red Envelope mechanic is active across the reels, granting instant cash rewards or transforming into high-value symbols, adding further excitement to both the base game and free spins. Triggering the Free Spins feature requires landing three or more scatter symbols. In this round, expanding symbols occur more often and multipliers keep rising, giving players the chance to secure larger wins as the game advances. Prosperity Horse also incorporates Habanero’s engagement suite, including Jackpot Race™ and the Buy Feature, enabling operators to customize the experience for various player demographics. This launch reinforces Habanero’s commitment to providing high-volatility content with dynamic mechanics that captivate players across global markets. Speaking about the launch, Toni Karapetrov, Head of Corporate Communications at Habanero, stated: Prosperity Horse is founded on a clear set of mechanics that are easy to grasp yet offer substantial potential as the game unfolds. The blend of expanding symbols and multipliers ensures players feel a consistent sense of progression throughout each session, while still delivering the high volatility that many players seek. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Romania’s ONJN Targets Illegal Gambling Market in Initial Year iGame

Romania’s ONJN Targets Illegal Gambling Market in Initial Year

(AsiaGameHub) - According to a recent report covering April 2025 to April 2026, Romania’s National Office for Gambling (ONJN) intensified its focus on strengthening enforcement measures and safeguarding players during its inaugural year of activity. Leveraging new powers granted by updated legislation, the ONJN has blacklisted over 300 unlicensed websites and issued more than 60 orders to remove illegal content. Furthermore, the office launched inquiries into taxation and gross gaming revenues (GGR), which led to the revocation of 60 licenses and the submission of 70 criminal complaints. A state-funded initiative named “Aware and Free” was established by the ONJN as a preliminary responsible gambling program. With a budget of five million euros, the program addresses research, treatment, and prevention. The ONJN has processed a backlog of roughly 54,000 self-exclusion requests currently in the system. Additionally, it has suggested a consolidated framework featuring harsher penalties and more rigorous identity verification. Vlad-Cristian Soare, the president of the ONJN, stated: We have seen this year that change is achievable. It is not an easy path and is met with resistance. There have been obstacles and opposition, as well as efforts to hinder critical projects from both inside and outside the organization. However, the course has stayed true, projects remain ongoing, and the investigations and measures started must be seen to completion. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Midnite becomes the first betting company to place a wager in space iGame

Midnite becomes the first betting company to place a wager in space

(AsiaGameHub) - Betting brand Midnite has notched up a first for the global betting industry after placing a bet in space, as part of a campaign to highlight its cutting-edge digital capabilities. The company sent a custom-constructed device into the upper atmosphere, which climbed to 124,000 feet above ground. Fitted with a mechanical astronaut hand, the device successfully placed a live bet via the Midnite app, staking on England to win the FIFA World Cup at odds of 6/1. The campaign features former England midfielder Gareth Barry, and showcases the platform’s user-friendliness and innovative design. Callum Wilson, Senior PR Manager at Midnite, commented: By sending our app into space, we are demonstrating to our customers that we are truly Built Different. At Midnite, we have big ambitions to stand out from our competitors, and becoming the first app ever to place a bet in space felt like a great way to prove that. Our design and product teams are incredibly proud of the app we have built, and showcasing its capabilities in the stratosphere is a perfect reflection of where Midnite aims to go as a brand. Of course, the World Cup is a massive moment for sports fans all over the world, and excitement is building no matter where you are – whether that’s at home, abroad, or even in space! It was fantastic to work with Gareth Barry, whose confidence in Tuchel’s side led him to back England to win the World Cup, and if the bet comes in, Midnite will donate £10,000 to the Bobby Moore fund as part of this campaign. Gareth Barry, former England midfielder who represented his country at the 2010 World Cup, added: I’m confident this England side has everything it takes to win the World Cup. They now have plenty of major tournament experience, and they have a world-class manager to help them take that next step forward. Just like Midnite, I think this squad is Built Different, so I wanted to back them in a way that’s never been done before. Getting the chance to place a charity bet on England winning is great, but seeing Midnite actually pull this off in space is amazing. I couldn’t believe it when I watched the thumb move to place the bet in such a stunning setting. The app is clearly built different, working perfectly at that extreme height. I think England are too, which is why I believe they can go all the way. Midnite is making waves in the betting industry, and being part of a campaign like this where they keep pushing boundaries is something I’m really pleased to be involved in. The mission was delivered in partnership with Sent Into Space, as Midnite continues to establish itself as an innovation-led betting platform. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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St8 joins forces with Games Global to roll out top-tier casino content to operators worldwide iGame

St8 joins forces with Games Global to roll out top-tier casino content to operators worldwide

(AsiaGameHub) - Casino games aggregator and full-service technology provider St8 has entered a partnership with Games Global through a new agreement that will bring the leading supplier’s large, diverse catalogue of game titles to operators across all regulated markets. Under the terms of the deal, Games Global’s full content portfolio will first be rolled out to St8’s network of operators in Ontario, with additional regulated markets expected to be added as the collaboration expands. Games Global’s high-performing game library is developed by its network of exclusive studio partners, including Alchemy Gaming, Gameburger Studios, Fortune Factory Studios, Stormcraft Studios, PearFiction Studios, ALL FOR ONE Studios, Foxium, among many others, and provides operators with proven, player-favorite hit titles. The deal significantly strengthens St8’s growing product offering, giving its operator partners seamless access to leading content with global audience appeal through a single connection, alongside access to promotional tools, reporting capabilities and full compliance coverage. St8 has rapidly expanded into new regulated markets over the last 12 months, including securing new supplier licences in the UK, Ontario and most recently Sweden. Vladimir Negine, Chief Executive Officer of St8, commented: At St8, our core focus is giving operators the right foundations to grow in regulated markets. Teaming up with Games Global strengthens our content offering with a portfolio that has proven widespread appeal with players across the globe. We look forward to bringing these popular titles to our partners, beginning with Ontario and expanding out to additional regulated markets in the future. As the company continues to scale its platform across regulated markets around the world, the collaboration with Games Global marks another key step in St8’s broader growth strategy, expanding its network of leading content suppliers and further diversifying the range of content available to operators. Mark MacCombie, Chief Commercial Officer of Games Global, commented: We are extremely pleased to be partnering with St8, as this collaboration allows us to expand the reach of our content across a much broader network of operators. Their scalable platform gives us an efficient route to new markets, helping us deliver content from our extensive roster of exclusive studios to entirely new audiences. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Huddle partners with Entain for tennis and football trading iGame

Huddle partners with Entain for tennis and football trading

(AsiaGameHub) - Huddle, a sportsbook technology provider, has formed a partnership with Entain to offer its trading solutions to the operator’s Central and Eastern Europe (CEE) brands. As part of the agreement, Huddle will support brands such as STS in Poland and SuperSport in Croatia, with a primary focus on football and tennis, plus additional coverage for basketball markets. Following a trial phase, Huddle’s trading technology is now fully integrated and operational. Francesco Borgosano, CEO of Huddle, described the deal as a key milestoneestone milestonepoint, calling it an opportunity “to demonstrate our ability to go beyond our off-the-shelf solutions throughwith a deeply integrated and collaborative trading development initiative.” This partnership gives Huddle exposure within a tier-one operator environment, particularly in football betting—where the supplier aims to enhance its offerings through prop bets, micro markets, and bet builders, areas that are gaining traction ahead of the 2026 FIFA World Cup. Entain CEE is targeting improved performance and deeper product offerings through this collaboration. Entain CEE Chief Sportsbook Officer Ivan Gojic said: This allows us to significantly boost uptime, pricing, and cash-out performance, while expanding one of the strongest player prop and BetBuilder offerings in the region. Our ambition is to become the home of player props in CEE and compete at the highest level, and this partnership is a key step toward that goal. For tennis and basketball, Huddle is focusing on pricing precision. Huddle CEO Francesco Borgosano added: The depth and complexity of sports like tennis and basketball require highly specialized, automated solutions. By combining our cross-vertical expertise in trading solutions with STS and SuperSport’s strong market footprint, we are enabling a superior, more varied offering that delivers greater value for both bettors and the operator. The deal also comes as STS seeks to strengthen its position in Poland amid increased competition from operators such as Betclic and Superbet—following Entain’s acquisitions of STS in 2023 and SuperSport in 2022. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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KSA Steps In Over Holland Casino and Vbet’s Own Goal Betting Offers iGame

KSA Steps In Over Holland Casino and Vbet’s Own Goal Betting Offers

(AsiaGameHub) - The Netherlands’ gaming regulator, the Kansspelautoriteit (KSA), has stepped in due to concerns about potential match-fixing linked to Holland Casino Online and Vbet offering bets on own goals. An external report examined the operators’ practice of offering bets on players scoring own goals; the KSA then reviewed the report’s conclusions and found that such bets violate permitted gambling categories because they are considered negative events with a greater likelihood of being manipulated. The investigation further revealed that Holland Casino Online and Vbet are the only licensed gambling providers in the Netherlands that have regularly permitted bets on own goal occurrences. Following contact from the KSA, both operators have removed own goal bets from their platforms and put in place measures to stop these bets from being reintroduced. The KSA observed that both operators were cooperative, addressed the issue quickly, and no further enforcement steps will be necessary. The KSA’s actions align with its Sports Betting Integrity Policy, released in December 2025, which outlines banned sports betting categories under Dutch legislation. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Skillz secures $420M verdict against Papaya Gaming in false advertising case iGame

Skillz secures $420M verdict against Papaya Gaming in false advertising case

(AsiaGameHub) - A New York jury has found in favor of Skillz in its legal dispute with Papaya Gaming, granting $420 million in damages. The jury also suggested potential disgorgement amounts of $719 million and $652 million, which Judge Denise Cote will evaluate before making a final ruling later this summer. Papaya retains the right to contest the verdict in post-trial motions, which could include requests for a mistrial or a lower judgment. Should the court determine a higher disgorgement figure, Skillz will have the option to select that amount instead of the damages award, but cannot collect both. Papaya responded to the verdict, stating: While Papaya respects the jury’s decision, we are disappointed with the outcome. We look forward to court review of the verdict. Papaya will continue to lead with integrity and transparency while remaining focused on our mission to deliver joy through exciting skilled‑based fair competition. The lawsuit centered on the differentiation between various kinds of skill-based games and how the two companies steer clear of being labeled as gambling. Regulators in numerous states have started to examine this distinction, though they are only in the early stages of actively investigating if such games constitute gambling, especially for app-based and arcade-style game companies. Skillz alleged that its business suffered a loss, including a drop in its share price, because Papaya misled the public by claiming it practiced fair matchmaking and definitively used bots for this purpose, while the two companies were not operating under the same principles. Following the verdict, Skillz shares experienced a significant surge. The company welcomed the outcome, stating: Skillz is pleased with the jury’s verdict and the actual damages award of $420 million in our litigation against Papaya Gaming. Skillz proved at trial that Papaya used bots in its games, which is the issue at the core of Skillz’s claims around false advertising, deceptive trade practices and transparency in the skill-based gaming industry. Papaya conducted a multi-year campaign of fraud and false advertising that materially damaged Skillz and the skill-based gaming industry. The court's determination that Skillz's business is not a gambling operation triggered a major market rally for Skillz shares, which climbed from around $3.50 to approximately $13 before settling back to their current price. This volatility resulted in a total value increase for Skillz of roughly $420,023,235. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Belle Corporation’s Q1 Profit Increases 13% Driven by $7.98M Gaming Revenue iGame

Belle Corporation’s Q1 Profit Increases 13% Driven by $7.98M Gaming Revenue

(AsiaGameHub) - Belle Corporation’s latest report indicates a 12% rise ($10.48 million), with total earnings amounting to $7.98 million in the first quarter. Gaming and property-related operations contribute a substantial share of Belle’s overall income, as CODM remains the main driver. Belle earned an additional $9.70 million in lease income from the CODM site under a long-term lease with Melco Resorts and Entertainment (Philippines) Corporation. This pushed Belle’s total revenues to $23.3 million for Q1 FY2021, a 9 percent year-over-year increase. The revenue growth can be attributed to both gaming and non-gaming streams. Tagaytay Highlands’ revenue rose 57% to $2.4 million. The utilities segment also reported an 18 percent revenue increase, reaching $1.2 million. In contrast to Belle’s performance, Pacific Online Systems Corporation (POSC)—in which Premium Leisure holds a 50.1 percent stake—generated approximately $2.10 million in revenue, remaining consistent with the previous year. Despite Belle’s success, the broader gaming sector in the Philippines is under pressure from a surge in online gaming and shifting tourism patterns, which are negatively impacting land-based casino performance. Belle’s core asset remains CODM, supporting its unique operating model that combines gaming participation, lease revenue, and property development. Chairman and Chief Executive Officer Lawrence Ho said: We have also finished evaluating strategic alternatives for COD Manila. While we considered various options, none of them would fully realize the property’s value and potential. We are confident that business will rebound, and we may revaluate the situation in the futureem> This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Lawsuit Alleges Meta Failed to Curb Scam Ads on Facebook, Instagram iGame

Lawsuit Alleges Meta Failed to Curb Scam Ads on Facebook, Instagram

(AsiaGameHub) - Meta is facing a lawsuit from the Consumer Federation of America (CFA), which alleges the company has misled users regarding its management of fraudulent advertisements on Facebook and Instagram. The lawsuit contends that Meta permitted scam advertisements, including those promoting illegal gambling, in violation of consumer protection laws. The case centers on deceptive advertising practices rather than outright fraud, citing examples such as fake government payment notifications, "free iPhone" offers, and other misleading ads identified within Meta's ad library. Meta has refuted these accusations. Company spokesperson Chris Sgro stated that "these allegations misrepresent the reality of their work and they will fight them." According to Ben Winters, it remains easy to encounter objectionable advertisements. For instance, searches for ads related to terms like 'free phone' and 'stimulus check' revealed numerous questionable advertisements. An investigation also found that many active ads are being promoted in a manner that directs users to dubious financial schemes. However, Meta has not clarified whether these types of advertisements contravene their policies. The CFA is seeking compensatory damages, the return of alleged profits, and a revision of Meta's advertising policy enforcement. Winters believes that more stringent enforcement would help deter repeat offenders and prevent misleading advertisements from reaching users before they are exposed to them. Spokesperson Chris Sgro said: We aggressively combat scams across our platforms to protect people and businesses. Last year alone, we removed over 159 million scam ads, 92 percent of which we took down before anyone reported them, and took down 10.9 million accounts on Facebook and Instagram associated with criminal scam centers. Meta's substantial size has drawn increased scrutiny. Facebook, Instagram, and WhatsApp are among the largest social networks in the United States, offering advertisers access to a vast audience. Internal documents reportedly indicate that Meta's platforms are a significant venue for global online scams, with one estimate suggesting it is "much easier to advertise scams on Meta platforms compared to Google." Another internal source estimates that approximately 10.1% of overall revenue, equating to roughly $16 billion, is derived from scam-related or prohibited advertising. Meta has characterized this figure as "a very rough estimate and overly broad." This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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Free access to blocking tools removes cost barriers iGame

Free access to blocking tools removes cost barriers

(AsiaGameHub) - The Michigan Gaming Control Board (MGCB) announced a new program on Thursday that provides Michigan residents with complimentary access to gambling-blocking software from Gamban. This initiative is aimed at strengthening responsible gaming practices as the state’s online gambling market continues to grow. A cross-device blocking tool As part of the partnership, residents can apply for Gamban licenses at no cost, with license durations ranging from one to five years. The MGCB emphasized that applicants do not need to be enrolled in the state’s existing self-exclusion program to qualify. Any individual looking to limit their access to online gambling can apply through the MGCB website. Gamban’s software is designed as a cross-device blocking tool that prevents access to both regulated and unregulated gambling websites and mobile apps. This includes licensed casinos, sports betting operators, as well as offshore or unregulated sites. The company notes that the software is difficult for users to disable or remove and does not interfere with access to non-gambling websites or services. Additionally, it can direct users to local support resources if they seek help with gambling-related issues. ‘Free for people where cost might otherwise be a barrier’ MGCB Executive Director Henry Williams framed the Gamban partnership as part of the agency’s commitment to consumer protection, describing the software as “a free, proven tool to block access to online gambling instantly and across all their devices.” Matt Zarb-Cousin, director of external affairs at Gamban, underscored the importance of removing financial barriers to accessing blocking tools. “We are delighted to partner with the Michigan Gaming Control Board to make Gamban free for people where cost might otherwise be a barrier.” He added: “When someone takes the first step toward quitting gambling, they will be made aware of all the services available in the state via the Gamban app, while it works to block gambling sites and apps in the background.” Complementary strategies Self-exclusion programs, such as Michigan’s Responsible Gaming Database and Disassociated Persons List, allow gamblers to ban themselves from licensed land-based and online operators. The National Voluntary Self-Exclusion Programme (NVSEP), launched in 2024, enables gamblers to self-exclude in all regulated states. Dr. Michelle Malkin, director of the Gambling Research and Policy Initiative (GRPI) at East Carolina University, welcomed the launch when it was announced. “Conducting research on voluntary-self exclusion has shown the process can be confusing for those seeking help. This is especially if they are looking to self-exclude across multiple jurisdictions.” Gamban software blocks content across various gambling categories, including casino games, sports betting, poker, slots, social casinos, crypto gambling, and NFT wagering. This initiative complements existing responsible gambling strategies in the state, which include self-exclusion options and public educational campaigns like “Don’t Regret the Bet.” This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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JoinAff becomes sponsor of the Bernabéu Tour at the AffPapa Madrid Conference iGame

JoinAff becomes sponsor of the Bernabéu Tour at the AffPapa Madrid Conference

(AsiaGameHub) - AffPapais thrilled to welcome JoinAffas the Bernabéu Tour Sponsor for AffPapa Conference Madrid 2026. Established in 2020, JoinAff is an affiliate program overseeing a portfolio of five brands spanning both casino and sports sectors. By prioritizing the development of new user acquisition channels and technical tools to enhance traffic analysis, JoinAff provides its affiliates with a versatile partnership strategy. JoinAff shared the following statement: JoinAff is proud to participate in the AffPapa Conference in Madrid this May as the sponsor of an exclusive tour of the Santiago Bernabéu Stadium. This collaboration underscores the company’s dedication to crafting unique experiences and fostering stronger connections within the industry. Attendees will get to both discuss critical market trends and immerse themselves in the ambiance of one of the globe’s most legendary football stadiums. Set to bring affiliates, operators, and B2B entities to Spain’s capital for its biggest iteration to date, the AffPapa Conference Madrid will take place from May 18 to 20 at the Novotel Madrid Center. The three-day conference schedule includes various networking events, such as panel discussions, speed networking sessions, and an AI workshop hosted by createIT. In addition to the Santiago Bernabéu Stadium tour on May 18, attendees can also participate in other side events: Running Club hosted by The Walking Spread and Hybrid Interaction. Padel tournament presented by Bazoom The conference will conclude with the AffPapa iGaming Awards 2026, followed by a closing party headlined by DJ Kryoman. Yeva Avagyan, Head of Commercial at AffPapa, shared her thoughts: JoinAff’s role as the Bernabéu Tour Sponsor adds significant value to the overall experience. The tour is a major highlight, and it’s wonderful to see this level of support. Don’t miss AffPapa’s largest affiliate-driven conference so far: reserve your spot and check out sponsorship opportunities on the official AffPapa Conference Madrid website. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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UK MPs classify gambling advertising as a public health issue in the wake of APPG report iGame

UK MPs classify gambling advertising as a public health issue in the wake of APPG report

(AsiaGameHub) - Members of the UK Parliament convened in Westminster on Thursday to discuss the extent and consequences of gambling advertising. The session concluded with a cross-party agreement on the necessity for more robust measures to safeguard children and address the growing unregulated gambling market. The debate was initiated by a report released earlier this week from the All-Party Parliamentary Group (APPG) on Gambling Reform, in partnership with Peers for Gambling Reform. The report identified current protections as insufficient and proposed a series of actions, including a ban on gambling advertisements before 9 pm, an end to most sports sponsorship agreements, and stricter regulations for influencer and content marketing. Tobacco and alcohol comparison resurfaces Labour MPs Alex Ballinger (Halesowen) and Dr Beccy Cooper (Worthing West), who initiated the debate, highlighted the substantial volume of industry advertising. Ballinger reiterated a previously reported figure stating that gambling companies allocate approximately £2 billion annually to marketing efforts aimed at "driving engagement, normalizing gambling, and expanding the market, including by cultivating future generations of gamblers." Citing data from the Gambling Commission, he noted that 79% of children have been exposed to gambling advertisements, with 64% encountering them on television and 74% online. Framing gambling advertising as a public health concern, Labour members contended that exposure contributes to increased participation and impedes the recovery of individuals with gambling addictions. Dr Cooper, a public health specialist, drew parallels between current gambling promotion and past tobacco advertising practices. “Parliament has previously adopted a precautionary stance in areas such as tobacco, alcohol, and junk food marketing, where there is credible evidence of harm. Gambling advertising meets the same standard, given its demonstrated links to increased participation and harm.” She urged the government to consider transferring responsibility for gambling policy to health departments, stating: “Gambling is an addictive product. That is an incontrovertible health fact.” Gambling revenue valuable for sport and broadcasting However, Conservative MPs and other participants cautioned against overly stringent restrictions on gambling advertisements, warning of potential unintended consequences. Charlie Dewhirst (Bridlington and The Wolds) and others emphasized the economic significance of gambling revenue for sports and broadcasting, expressing concern that severe curbs could drive consumers towards unlicensed overseas operators and expand a growing black market. Dewhirst referenced research by global marketing intelligence firm WARC, which indicated a sharp increase in advertising by illegal operators, who, according to the report, account for nearly half of all gambling advertising. He warned that such unregulated entities could soon dominate UK gambling advertising expenditure: “Within two years – by 2028 – it is expected that they will account for the majority of advertising spend in the UK, overtaking regulated British-based operators.” Sport under scrutiny The debate also focused on the visibility of gambling brands in sports. Ballinger highlighted research indicating thousands of gambling-related messages during a single Premier League weekend, describing the saturation as pervasive. Dewhirst cautioned that an abrupt cessation of regulated sponsorship could jeopardize funding for smaller sports and grassroots clubs. The Premier League has announced a voluntary ban on front-of-shirt gambling sponsors, effective from the 2026–27 season. Teams could face an estimated revenue shortfall of up to £80 million following this ban. Nevertheless, opposition MPs from Labour and the Liberal Democrats pushed for legally binding controls on advertising and sponsorship, citing the persistent exposure of children to gambling adverts. Dr Cooper referenced APPG figures indicating that approximately 25% of individuals who gamble do so directly in response to advertising, with young and at-risk individuals being the most vulnerable. House agrees to further considerations on gambling advertising While acknowledging the concerns, ministers underscored the importance of proportionate, evidence-based interventions. They pointed out the risks of pushing consumers towards illegal operators. Greenwood confirmed that the government is currently reviewing the APPG’s recommendations and highlighted initiatives aimed at combating illegal gambling, such as a cross-government taskforce and a £26 million funding increase for the Gambling Commission's enforcement efforts over the next three years. A consultation on banning sports sponsorship by unlicensed operators was also announced in February. Several MPs emphasized regulatory deficiencies in Northern Ireland, where they stated that current laws predate internet gambling, leaving online operators effectively unregulated. DUP’s Jim Shannon highlighted elevated problem gambling rates in the region and called for urgent legislative harmonization. The debate noted that countries such as Italy, Spain, Belgium, the Netherlands, and Australia have implemented stricter limits on gambling advertising and sponsorship. Labour MPs cited these countries as benchmarks where the UK lags behind, while some Conservatives cautioned that restrictions abroad had contributed to black market activity. The House passed a "non-binding motion" acknowledging the issue and the parliamentary consideration of gambling advertising. Ministers pledged to consider the APPG report and continue engaging with regulators, the industry, and platforms. Enforcement actions against illegal operators and dedicated research funding through the Statutory Levy remain priorities. This article is provided by a third-party. AsiaGameHub (https://asiagamehub.com/) makes no warranties regarding its content. AsiaGameHub delivers targeted distribution for iGaming, Casino, and eSports, connecting 3,000+ premium Asian media outlets and 80,000+ specialized influencers across ASEAN.
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